More Tesla price cuts === cheaper Cybertruck (6 oct)

[Throwcomputer]

My have the winds changed...

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[Gurule92]

My have the winds changed...

 

[jerhenderson]

Related

bingo.... make it cheaper and they'll sell more

 

[TBONO]

bingo.... make it cheaper and they'll sell more

Words, but not actions by Tesla.

Always been a premium product.

No reason to believe it’s now gonna be any less that a Lightening, unless they make a base fleet version.

Not looking likely soon with items like 4 wheel steering, air suspension, 35” tires, vault,
All premium. and expensive.

Now if they make all those items as an option then it starts to look better financially.
The $35K M3 was very short lived though.

Competition Is what sets price, not the company/product.
so Ford Lightening configurator is is best benchmark until we know more officially.

would be great to see the 2019 launch pricing, but I’d advise to budget at lightning levels unless tesla breaks with the past and delivers a base/fleet/stripper version, let alone at launch

 

[Deleted member 3316]

Affordability

Affordability is a product of supply. With adequate supply, economies of scale can bring down profit margins. Tesla will need a different market strategy for the first few years of production if it’s going to resemble anything affordable.

 

[Gurule92]

Affordability is a product of supply. With adequate supply, economies of scale can bring down profit margins. Tesla will need a different market strategy for the first few years of production if it’s going to resemble anything affordable.

If that's the case, why wasn't the three crazy expensive when it first came out? Or the Y?

Side note, you have linked that thread a lot. Just saying lol

 

[Gurule92]

Words, but not actions by Tesla.

Always been a premium product.

No reason to believe it’s now gonna be any less that a Lightening, unless they make a base fleet version.

Not looking likely soon with items like 4 wheel steering, air suspension, 35” tires, vault,
All premium. and expensive.

Now if they make all those items as an option then it starts to look better financially.
The $35K M3 was very short lived though.

Competition Is what sets price, not the company/product.
so Ford Lightening configurator is is best benchmark until we know more officially.

would be great to see the 2019 launch pricing, but I’d advise to budget at lightning levels unless tesla breaks with the past and delivers a base/fleet/stripper version, let alone at launch

I disagree. The real competitors to Teslas are the same price or more expensive. Porsche taycan, model S. Model 3, m3.

 

[CyberGus]

 

[Deleted member 3316]

If that's the case, why wasn't the three crazy expensive when it first came out? Or the Y?

Side note, you have linked that thread a lot. Just saying lol

There were times when M3/Y were rather expensive. Cybertruck is clearly more popular than either of them.

I keep bringing up that thread because these conversations keep going around in circles without recognising the reason Tesla are not selling their vehicles at margins similar to the rest of the automotive industry.

 

[TBONO]

I disagree. The real competitors to Teslas are the same price or more expensive. Porsche taycan, model S. Model 3, m3.

you are actually underscoring my point,

My point is that the competition is a more premium product.
the Porsche Taycan being very premium, is being compared to the model S which can compete win on performance and tech, but does not compete with it on luxury fit, finish quality, etc.. model S is way cheaper and provides good value when you compare performance and tech

So it is not competing against full-size sedan products from Ford Toyota, General Motors, etc. which are all mid-level brands.

seems the expectation here is that many want the cyber truck at mid-level brand pricing, which is simply not gonna happen

it will be priced against the upper mid / luxury like a Ford lightning and compete and win against the much more premium offerings.

 

[Gurule92]

you are actually underscoring my point,

My point is that the competition is a more premium product.
the Porsche Taycan being very premium, is being compared to the model S which can compete win on performance and tech, but does not compete with it on luxury fit, finish quality, etc.. model S is way cheaper and provides good value when you compare performance and tech

So it is not competing against full-size sedan products from Ford Toyota, General Motors, etc. which are all mid-level brands.

seems the expectation here is that many want the cyber truck at mid-level brand pricing, which is simply not gonna happen

it will be priced against the upper mid / luxury like a Ford lightning and compete and win against the much more premium offerings.

I understood your point as, they are priced higher then their competition. They aren't.

Cybertruck is not luxury, it's brutalist. It's competition is the f150 and the silverado. Not an escalade and it will be priced as such

Model s was designed to compete with high end luxury.

Model 3 was designed to compete with mid to entry level luxury.

 

[Deleted member 3316]

I understood your point as, they are priced higher then their competition. They aren't.

Cybertruck is not luxury, it's brutalist. It's competition is the f150 and the silverado. Not an escalade and it will be priced as such

Model s was designed to compete with high end luxury.

Model 3 was designed to compete with mid to entry level luxury.

I think you misunderstand the value this product can provide, it’s not about aesthetics.

 

[TBONO]

I understood your point as, they are priced higher then their competition. They aren't.

Cybertruck is not luxury, it's brutalist. It's competition is the f150 and the silverado. Not an escalade and it will be priced as such

Model s was designed to compete with high end luxury.

Model 3 was designed to compete with mid to entry level luxury.

No my point was not that they are price higher than the competition.
My point is it’s a premium product and priced better and the competition which performance wise is the likes of a Porsche, Mercedes, etc. but priced at the level of a Lexus. However, Tesla is not priced at Toyota Honda levels.

As it relates to trucks, the range is very broad, and the only benchmarks out our rivian, which is a top and product in technically a different category and the Ford lightning, which has a range which I think is fair to compare it to and most specifications available are more money than the launch prices people have been hoping for.

So if people think they’re going to get a cybertruck for way less than Ford lightning is it it’s not gonna happen. It’s not happening with the E mustang.

I’d love to be wrong as that would be a lot more money left for me when I replace my aging model three

 

[cvalue13]

this topic does come up a lot, lots of arguments for and against. I for one don’t have any net bearing on which view is more likely correct.

but I *do* end up wondering if these debates lose track of one practical point: isn’t it widely agreeable that Tesla will first release it’s most expensive model?

if so, then isn’t the debate around the lowest priced model sort of mute for the foreseeable future? how soon on the calendar do folks think Tesla will get to selling the lowest priced CT? a year after launch? Less/more?

 

[charliemagpie]

Tesla is close to number 1 as the most recognized Brand in the World.

Some want Tesla to spend some money on advertising to squeeze percentage points at the expense of the juggernaut coming up behind them.

These people want to manage their short term quarterly results and don't really care if Tesla's long term magic is compromised.

They have 'now' as a motive ... not in Tesla's overall interest at all.

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