HaulingAss
Well-known member
- Joined
- Oct 3, 2020
- Threads
- 28
- Messages
- 10,329
- Reaction score
- 20,750
- Location
- Western Washington, USA
- Vehicles
- Cybertruck DM, 2010 F-150, 2018 Performance Model 3, 2024 Performance Model 3
Demand is fluid with price. Lower price = higher demand, higher price = lower demand.Cybertruck I think has done alright so far considering what the competition has done. Seems like the manufacturers may have overestimated the demands for full size all electric pickups. At least for the time being.
At the right price point, demand for EV pickups is huge. Tesla is already close to that price, the rest are not (as evidenced by the fact that the MSRPs are tens of thousands below the cost to produce and they are not selling well even when they are further discounted and incentivized).
Tesla will hit the price that educated consumers will find attractive and Cybertruck demand will exceed current production capacity.
This is one reason (of many) why big batteries (200+ kWh) are a bad idea for a truck that is designed to sell in high volumes. It pushes the price higher and out of reach of the mass market. Even when the manufacturer offers less expensive, lower range variants the high range version hurts sales of lower range versions because buyers don't want to buy the "inferior" version. Especially if those buyers live in regions with lower densities of accessible DCFCers.
The natural solution is better, more ubiquitous DCFC networks and Level II charging wherever vehicles park. This solution makes for safer, lighter, less expensive trucks with higher payload capacities that don't require commercial truck tires, expensive suspensions and chassis (to deal with high battery weights) and that are affordable to the masses.
This is the EV use model Tesla sees as the future, due to correct thinking about the challenges and costs. This is why Tesla opened Superchargers up to all brands (because there is are synergistic benefits when all EVs can use the same charging infrastructure). As EV penetration increases and becomes more ubiquitous, so will charging. Wherever you park there will be an easy to use Level II charger that bills automatically. Batteries over 200 kWh only be found on heavy-duty commercial trucks.
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