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Will the CyberTruck be Discontinued

EricGregori

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The Cybertruck is an iconic, self-driving stainless steel urban tank designed by engineers and rocket scientists—not committees. it is the safest pickup truck on the road, the only pickup with IIHS's top safety rating. It is the best selling EV pickup truck in the US, currently outselling other "boring" looking EV trucks almost 2:1. For context, the Cybertruck is currently outselling the Lucid (Gravity + air).

The Cybertruck is an engineering masterpiece. I never wanted a truck but ordered a CT for its durability, no-ding stainless body, and military-grade presence—perfect for Chicago drives. So why are Cybertrucks "not selling?"

EV trucks struggle broadly (F-150 Lightning failed, GM models lag; R1S outsells R1T 3:1), as do expensive EVs (Lucid ~2.5k, Rivian ~10.5k YTD). Is price the problem? The $59k model tests if price is the issue. If they sell a lot of the $59K model, I think the CT will have a future. If not, I fear the CT (at least the pickup version) will be discontinued). Maybe a new life as a full size SUV (which is probably what Tesla should have done to begin with).

For me, iconic and safe, it's a winner—especially for my wife at the grocery store, which is why I have a CT on order.

Q1 2026 US EV Truck Sales
(Cox Automotive)
2025 US EV Truck Sales (Cox Automotive):2024 US EV Truck Sales (Cox Automotive):2023 US EV Truck Sales (Cox Automotive):
#1Tesla Cybertruck: 3,519 units (~$70k-$102k)Ford F-150 Lightning: 27,307Tesla Cybertruck: 38,965Ford F-150 Lightning: 24,165
#2Ford F-150 Lightning: 2,060 units (~$63k-$85k)Tesla Cybertruck: 20,237Ford F-150 Lightning: 33,510Rivian R1T: ~17,700
#3Rivian R1T: 1,658 units (~$73k-$122k)GMC Hummer EV: 15,788GMC Hummer EV: 13,993GMC Hummer EV: ~3,000-4,000
#4Chevy Silverado EV: 1,406 units (~$56k-$108k)Chevy Silverado EV: 11,275Rivian R1T: ~7,000-8,000 (est.)Tesla Cybertruck: ~1,000 (late ramp)
#5GMC Sierra EV: 1,288 units (~$62k-$101k)GMC Sierra EV: 7,996Chevy Silverado EV: ~7,400
Lucid: Total: 2,551
Gravity: 1,631
Air: 920


References:
Tesla's patent (WO2023023083A1 / "Ultra-Hard Cold-Worked Steel Alloy") describes a custom 300-series stainless steel for the Cybertruck's exoskeleton
Road&Truck: The Tesla Cybertruck Is the Only Pickup Truck to Earn IIHS's Highest Safety Rating This Year
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YDR37

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Some points of possible relevance:
The $59k model tests if price is the issue. If they sell a lot of the $59K model, I think the CT will have a future.
Telsa has already stopped selling Cybertrucks for $59,990. The lowest-priced current CT model, the standard "Dual Motor AWD", now starts at $69,990.
EV trucks struggle broadly (F-150 Lightning failed, GM models lag; R1S outsells R1T 3:1), as do expensive EVs (Lucid ~2.5k, Rivian ~10.5k YTD). Is price the problem?
We might get some clues to the price question on June 24. That's when the pricing on the Slate EV truck will supposedly be announced. Slate is currently still advertising "pricing in the mid-twenties" for a small stripped EV truck; I don't think you could realistically expect an EV truck to be priced any lower. Slate is currently still claiming that deliveries will begin in late 2026.
I fear the CT (at least the pickup version) will be discontinued).
Tesla recently discontinued the Model S and Model X, but that was because production capacity in Fremont is limited, and they needed the S/X lines to build Optimus robots. The CT will not face the same pressures, because it is built in Austin, where Tesla has ample capacity. The CT should be safer than the S/X, because Tesla probably won't need the CT production lines for anything else in the foreseeable future
 
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Flynn

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There are so many buyers of trucks for so many different reasons, and electrics don’t do all of what those trucks do. Even if they did there’s the emotional conflict of doing something new/different, which for many truck-minded people isn’t how they roll. And even if it was there would be their anxiety about their social circles’ thoughts.

Applying checklist logic to compare the vehicle features isn’t really going to explain why more of those buyers aren’t switching to CT.

Everyone else probably has less “need” of truck features, but for the same reason they already didn’t buy trucks, many of them will continue to make that decision. CT’s do look really big on the roads. Media hype, and ceo headlines, these last years haven’t helped matters.

Part of CTs problem is that it is incredibly good. Literally incredible. Like people won’t believe it until they test drive one.

I think there’s a critical mass point at which average people who trust the averageness of their other average people-friends will be like “no really… you gotta try it, my cousin got one it’s insanely easy to drive”.

Price is a big one too. $40k and no media circus probably would have played out much much differently. And, that is still mostly possible in theory.
 


tingmo13

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ones Cybertruck One Size fits All phase out -hopefully the smaller trim will be available.
 
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EricGregori

EricGregori

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There are so many buyers of trucks for so many different reasons, and electrics don’t do all of what those trucks do. Even if they did there’s the emotional conflict of doing something new/different, which for many truck-minded people isn’t how they roll. And even if it was there would be their anxiety about their social circles’ thoughts.

Applying checklist logic to compare the vehicle features isn’t really going to explain why more of those buyers aren’t switching to CT.

Everyone else probably has less “need” of truck features, but for the same reason they already didn’t buy trucks, many of them will continue to make that decision. CT’s do look really big on the roads. Media hype, and ceo headlines, these last years haven’t helped matters.

Part of CTs problem is that it is incredibly good. Literally incredible. Like people won’t believe it until they test drive one.

I think there’s a critical mass point at which average people who trust the averageness of their other average people-friends will be like “no really… you gotta try it, my cousin got one it’s insanely easy to drive”.

Price is a big one too. $40k and no media circus probably would have played out much much differently. And, that is still mostly possible in theory.

I think the $59K sale was a test. I think Tesla is collecting data on what to do next. If the $59K truck generates expected orders, that is an important data point.
 

kpanda17

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smaller??? We need a dually with 3X the battery.
1780881524153-ku.webp
the problem is based on the current top battery tech, rhe energy density is still maxing at cell level 350 Wh/kg Lucid/Highest end
Cybertrucks best is 244
For the dually it would need a 300 kwh battery at 2.5x the weight of the current Cybertruck battery which weighs 1600 lbs using today’s NMC.
For the dually CT, a 4000 lb battery would be insane for space and the poor drag coefficient I’d expect a range of 200 miles without towing,
100 miles with towing

today’s 4680 is the model NC20
The next gen is NC30 due 9-12 months from now
This NC30 chemistry will provide approx 430-450 miles of range for the current CT
The dually would only get 270 miles

it’s a tough give up, bigger battery, more weight, not a big increase in range

now solid state or the newest advanced NMC in a cybertruck approx 220 kWh in its current struck battery pack would means 580 epa miles of range
Let’s keep dreaming

mid 2027 with NC30 440 miles of range
2034 with solid state or next gen NC 30 580 miles of range

Will be amazing
 


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EricGregori

EricGregori

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Elon have mentioned the future of Cybertruck will be autonomous cargo transport. Like the Model S and X, it is discontinued for consumer, but will be back as autonomous transport.
Discontinuing the Cybertruck and converting it to a full size SUV/cargo truck would make a lot of sense.
 

MCraft99

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the problem is based on the current top battery tech, rhe energy density is still maxing at cell level 350 Wh/kg Lucid/Highest end
Cybertrucks best is 244
For the dually it would need a 300 kwh battery at 2.5x the weight of the current Cybertruck battery which weighs 1600 lbs using today’s NMC.
For the dually CT, a 4000 lb battery would be insane for space and the poor drag coefficient I’d expect a range of 200 miles without towing,
100 miles with towing

today’s 4680 is the model NC20
The next gen is NC30 due 9-12 months from now
This NC30 chemistry will provide approx 430-450 miles of range for the current CT
The dually would only get 270 miles

it’s a tough give up, bigger battery, more weight, not a big increase in range

now solid state or the newest advanced NMC in a cybertruck approx 220 kWh in its current struck battery pack would means 580 epa miles of range
Let’s keep dreaming

mid 2027 with NC30 440 miles of range
2034 with solid state or next gen NC 30 580 miles of range

Will be amazing
Where are you making this data up from? Put 2klbs in your bed. You won't notice a decrease of 100 miles. That doesn't make any sense. There's room for batteries underneath the bed if they raise it a couple inches.
 
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GnarlyDudeLive

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I think the $59K sale was a test. I think Tesla is collecting data on what to do next. If the $59K truck generates expected orders, that is an important data point.
Exactly, data mining by producing a limited run to generate the missing data needed.
 

Eka

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Tesla recently discontinued the Model S and Model X, but that was because production capacity in Fremont is limited, and they needed the S/X lines to build Optimus robots. The CT will not face the same pressures, because it is built in Austin, where Tesla has ample capacity. The CT should be safer than the S/X, because Tesla probably won't need the CT production lines for anything else in the foreseeable future
Discontinuing the Cybertruck and converting it to a full size SUV/cargo truck would make a lot of sense.
No need to discontinue. All can be made on the same production line. Just modify the line so fixturing for all can fit, and there are extra stations for those vehicles that need more production steps have them. This would easily handle both SUV and cargo truck on the Cybertruck line. One can run the line in week long blocks for X vehicle type. Say three weeks on SUV, 1 of Truck, and 1 of Van, lather rinse repeat.

I personally want a full sized CyberVan.
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