My approach would be to initially price the Cybertruck competitively to keep the momentum and excitement. You can gradually raise prices as improvements, options, and backlog grows. It is the most anticipated vehicle in the industry. Manage the market and customer loyalty; the brand will grow...
I think all of us who bought a new plaid and paid $130k to $140k for a new plaid and woke up to the used market selling them for $85k should get a Cybertruck discount. 😀 I was quite surprised how quickly my plaid depreciated. It is a heck of a car and the die-hard Tesla fans are the ones who...