All EV's and even ICE vehicles advertise with incentive pricing, and most of the pricing I have seen from Tesla is based on the state's tax incentives. But I think it is important to point out the cost of ownership difference, however, I believe it could be done more clearly.
No judgment, I placed a reservation for the Ford F150 Lightning as well. I need a truck and I am hedging my bets. We don't have a final design for either one and the fact is, the prices are not fixed for either one. At least you are forward-thinking about getting an Electric Pickup.