Competition Leaked: 2024 Tacoma Pickup - First Official Look

[Administrator]

Competition Leaked: 2024 Tacoma Pickup - First Official Look!
- via affiliate site Tacoma4G

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[cvalue13]

Leaked official?

 

[SolarWizard]

I think the GMC AT4 wins in the looks category. Interested in the powertrain options and whether the seating position is still that of a 1988 IROC Camaro

 

[rudedawg78]

Competition Leaked: 2024 Tacoma Pickup - First Official Look!
- via affiliate site Tacoma4G

Looks like every other truck out there.

 

[greggertruck]

Dang, sign me up 🥱

I’d buy that if it weren’t for Cybertruck. I drive a Taco almost daily.

 

[flowerlandfilms]

Yet another boring looking truck.
Designed by committee and slapped on a billboard.
Let me know when Toyota notices they are living in the future.

 

[cvalue13]

Yet another boring looking truck.
Designed by committee and slapped on a billboard.
Let me know when Toyota notices they are living in the future.

Yeah! Not like the CT! Which was instead designed in the 1970’s by committee!

 

[Rozonoe]

Dang, sign me up 🥱

I’d buy that if it weren’t for Cybertruck. I drive a Taco almost daily.

Does'nt look like an EV platform.

 

[SpaceYooper]

Wow. Playing loose with the term "Competition" I see.

 

[Kahpernicus]

 

[Jonok]

Did I miss something, there was no mention of an EV version. Some commenters said something about Hybrid, but no full EV. I’m still scratching my head how Toyota is so far behind in the EV game. They were way ahead with the Prius. All they had to do was make a full electric Prius and Tacoma a few years back and they actually would’ve been a real Tesla competitor if not scooped them completely. Personally I’m grateful they screwed up, went Hydrogen and let Tesla get a solid foothold in the EV space.

 

[cvalue13]

a few years back and they actually would’ve been a real Tesla competitor if not scooped them completely.

wasn’t by accident.

Toyota and several others are of the philosophy that hybrid are more viable and environmentally conscientious than full electric

not here to take that position personally, but instead to only report that many serious manufacturers, academics, and others who spend considerable time thinking about it do not arrive at the same principles arrived at by Tesla

Good arguments on both sides, by people who think about it for a living.

 

[BayouCityBob]

wasn’t by accident.

Toyota and several others are of the philosophy that hybrid are more viable and environmentally conscientious than full electric

not here to take that position personally, but instead to only report that many serious manufacturers, academics, and others who spend considerable time thinking about it do not arrive at the same principles arrived at by Tesla

Good arguments on both sides, by people who think about it for a living.

No personal offense intended, but no, there are not good arguments on both sides. Really, as someone who has spent decades on this and much of it in leading strategy roles working for O&G companies, I want to say this emphatically: there is not a good argument for hybrid/ICE unless you believe climate change is bogus, and there is not a single independent policy body, government agency, or independent science body anywhere in the world that would argue in favor of this. Not one.

In order to get to the false numbers published by industry-paid consultants, you have to torture your assumptions about the source of electricity now and in the future, as well as the energy intensity of the batteries, and you have to couple both with ridiculous assumptions about short lifespans for batteries. And even if you believed those tortured assumptions the Toyota position would unjustifiable because the EV technology path way at the very worst imagined scenario has the ability to continue to get better whereas the ICE / Hybrid pathway does not. So even if you believe all of Toyota's false assumptions, you would still go all-in on EVs because it accelerates your path to sustainable transportation whereas the Toyota approach path derails it.

 

[cvalue13]

So even if you believe all of Toyota's false assumptions, you would still go all-in on EVs because it accelerates your path to sustainable transportation whereas the Toyota approach path derails it.

you’ve not touched on any of the “good” arguments, though - only strawmaned the bad ones.

I wouldn’t be able to do any justice to those better arguments here if only for limits of brevity if not expertise, as I’d only be regurgitating secondhand anyway, but a few of the breadcrumbs, in short:

• the goal of electrification and emissions reduction should be looking convert the maximum number vehicles, across all price ranges, to battery power as soon as possible
• the average driver only drives short distances for the majority of their vehicle use

•despite the fact that drivers infrequently drive longer distances, the sheer prospect of range anxiety prohibits uptake by many consumers

• the charging infrastructure for gaps is not only presently weak, but promises to require an inordinate investment in both cash and resources, only in order to address that fraction of longer distance trips requiring gap-filling

accordingly, hybrids that have eg 80mi of full electric range “up front” manage to convert the vast majority of use cases/drive time to full electric, across a broader range of affordable cars, while simultaneously reducing the need for low-use gap-filling electrification infrastructure and buyer hesitancy for range anxiety

it is, in effect, a strategy of transition to full electric - not avoidance of it - which seeks to right-size the realities of the market at the lowest barrier to adoption.

now again, I’m neither doing these arguments Justice, nor am I personally taking the position - I’m only in brief pointing towards them, and noting that there are people who are equally concerned with accelerating electrification that don’t view, eg, Tesla’s strategy as correct. In their view, basically, Tesla is using monster battery packs with an emphasis on maximum range and unnecessary performance in order to allow the average driver to accomplish an average commute of 40mi / day in the US, and 18mi in Europe, etc.

Those in the other camp have good views, too.

BTW, I spent 15 years in the O&G industry and don’t see the relevance in your injections on that point.

EDIT TO ADD: I’d say, too, that to suggest Japanese manufacturers in particular are merely shills for big oil is in my experience pretty laughable; that’s a country with a far more advanced social embodiment of energy conservation and path to sustainability than the US, by several orders of magnitude. You may not agree with their world view on the appropriate strategy toward full electrification, but to suggest they’re disingenuous about it, or merely haven’t thought about it as “good” as you, would both be mostly hubris.

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