It'd be a Mistake to Prioritize Cybertruck Deliveries to Tesla ‘Influencers’

CHC

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These rumors are swirling about Tesla prioritizing deliveries to Tesla ‘influencers’ and certain long-time, high referral customers, as they have in the past.

The Cybertruck is a unique Tesla product in that it is targeted, very pointedly, at legacy truck manufacturers. Tesla would benefit from delivering to customers switching from legacy trucks or targeting areas where pickup trucks are in the highest demand, or at least go by reservation number alone.

For a select few, said ‘influencers’ to be given priority, and subsequently high visibility, driving these trucks could easily alienate the type of person to consider switching from an F-150. For the most part, such influencers are primarily from tech backgrounds and can be exceptionally cringe inducing in their idolization of everything Elon. Where the pickup truck is an American icon and is a symbol for many, such optics could easily alienate the fickle truck crowd. Electric cars already have a certain negative connotation with many pickup truck owners, and if Tesla seeks to sway this perception, it needs to portray the Cybertruck as something the everyman can drive.
TLDR, If Tesla is serious about making inroads into the mainstream truck market, it might be wise to focus on delivering to those who are switching from legacy trucks or to regions where pickups dominate. Prioritizing by reservation number alone could be a fairer approach, reducing the risk of alienating a key demographic.
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Nah, getting the product in the hands of influencers makes sense. And they were likely at the event and have low res numbers anyway. Targeting the people who don't even have Teslas now would be a mistake imo. Make them wait till it's perfect and let the hype beasts work out the kinks.

Edit: because if we give people who are first experiencing Tesla the truck and they have early adopter issues. Especially those who are coming from gas, they may abandon ship entirely.
 
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Chris9702L

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These rumors are swirling about Tesla prioritizing deliveries to Tesla ‘influencers’ and certain long-time, high referral customers, as they have in the past.

The Cybertruck is a unique Tesla product in that it is targeted, very pointedly, at legacy truck manufacturers. Tesla would benefit from delivering to customers switching from legacy trucks or targeting areas where pickup trucks are in the highest demand, or at least go by reservation number alone.

For a select few, said ‘influencers’ to be given priority, and subsequently high visibility, driving these trucks could easily alienate the type of person to consider switching from an F-150. For the most part, such influencers are primarily from tech backgrounds and can be exceptionally cringe inducing in their idolization of everything Elon. Where the pickup truck is an American icon and is a symbol for many, such optics could easily alienate the fickle truck crowd. Electric cars already have a certain negative connotation with many pickup truck owners, and if Tesla seeks to sway this perception, it needs to portray the Cybertruck as something the everyman can drive.
TLDR, If Tesla is serious about making inroads into the mainstream truck market, it might be wise to focus on delivering to those who are switching from legacy trucks or to regions where pickups dominate. Prioritizing by reservation number alone could be a fairer approach, reducing the risk of alienating a key demographic.
But it can be said that most influencers should have an early reservation number. They were probably at the launch event so they should have a low number. But hopefully they will stick with ordinary peoples numbers (unless maybe you want to pick it up from the factory).
 


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... backgrounds and can be exceptionally cringe inducing in their idolization of everything Elon. Where the pickup truck is an American icon and is a symbol for many, such optics could easily alienate the fickle truck crowd. Electric cars already have a certain negative connotation with many pickup truck owners, and if Tesla seeks to sway this perception, it needs to portray the Cybertruck as something the everyman can drive.

That's old school thinking. I hear you, but the "everyman" thing is dead as far as marketing. I started my own product line a few years ago and I had to get help for it to take off. So, I got an actual PR/Ad group involved and it's just not how it works anymore. They opened my eyes to a LOT. Not to let the cat out of the bag, but everything is fake. You give it to actors who pretend to be "everyman" in clips. The key is to give it to celebs and influencers that have the "everyman" persona on media platforms. Just having regular street Joe try to show it off just doesn't work. Regular Street Joe/Jen isn't working with a production team, and writing content and "takes" at a 6th grade level to drum up daily viewer engagement by the 10's of thousands.
 

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These rumors are swirling about Tesla prioritizing deliveries to Tesla ‘influencers’ and certain long-time, high referral customers, as they have in the past.

The Cybertruck is a unique Tesla product in that it is targeted, very pointedly, at legacy truck manufacturers. Tesla would benefit from delivering to customers switching from legacy trucks or targeting areas where pickup trucks are in the highest demand, or at least go by reservation number alone.

For a select few, said ‘influencers’ to be given priority, and subsequently high visibility, driving these trucks could easily alienate the type of person to consider switching from an F-150. For the most part, such influencers are primarily from tech backgrounds and can be exceptionally cringe inducing in their idolization of everything Elon. Where the pickup truck is an American icon and is a symbol for many, such optics could easily alienate the fickle truck crowd. Electric cars already have a certain negative connotation with many pickup truck owners, and if Tesla seeks to sway this perception, it needs to portray the Cybertruck as something the everyman can drive.
TLDR, If Tesla is serious about making inroads into the mainstream truck market, it might be wise to focus on delivering to those who are switching from legacy trucks or to regions where pickups dominate. Prioritizing by reservation number alone could be a fairer approach, reducing the risk of alienating a key demographic.
You forgot employees and friends in that list, and as long as Tesla doesn’t make a lot of noise about it how will anyone know. You don’t think other manufacturers do that? Elon is just more open about it than some with these delivery events. I don’t like it but I accept it as reality.

I might add that many friends and influencers probably have low reservation numbers.
 
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Dusty

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Also, being that these will be made by the thousands per week the initial 100-200 to insiders is insignificant to everybody else.
 

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A few hundred units going isn't going to make much of a difference to wait times... maybe a few hours, lol
that's the real answer, there aren't that many influencers around. Even at 1/3 of the 375k units a year, its still 10k a month. Even if the first month's production goes to 10,000 influencers + high referrals it's a drop in the bucket
 

davelloydbrown

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These rumors are swirling about Tesla prioritizing deliveries to Tesla ‘influencers’ and certain long-time, high referral customers, as they have in the past.

The Cybertruck is a unique Tesla product in that it is targeted, very pointedly, at legacy truck manufacturers. Tesla would benefit from delivering to customers switching from legacy trucks or targeting areas where pickup trucks are in the highest demand, or at least go by reservation number alone.

For a select few, said ‘influencers’ to be given priority, and subsequently high visibility, driving these trucks could easily alienate the type of person to consider switching from an F-150. For the most part, such influencers are primarily from tech backgrounds and can be exceptionally cringe inducing in their idolization of everything Elon. Where the pickup truck is an American icon and is a symbol for many, such optics could easily alienate the fickle truck crowd. Electric cars already have a certain negative connotation with many pickup truck owners, and if Tesla seeks to sway this perception, it needs to portray the Cybertruck as something the everyman can drive.
TLDR, If Tesla is serious about making inroads into the mainstream truck market, it might be wise to focus on delivering to those who are switching from legacy trucks or to regions where pickups dominate. Prioritizing by reservation number alone could be a fairer approach, reducing the risk of alienating a key demographic.
The only reason to give it to influencers first would be for free advertisment. With 2 million reservations and every CT sighting being blasted on youtube and the press do you really think it needs more exposure? Just like other releases, give the first ones to employees then follow an algorithm that encorporates closeness to the factory, position on the waiting list and possibly things like previous tesla ownership like they did with the m3.
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