- First Name
- Dec 22, 2019
- Reaction score
- F150 (SSCTIIFSD) stainless steel cyber truck dual
- Heavy Equipment Ops
Ford announced; in 2023 lightning prices increase 17.5%. Thats an increase of $7000 to just under $47,000 for the base model truck. They also said it would have a longer range from 230 miles per charge to 240. They also said CURRENT order holders would NOT be affected by the price increase.Did I hear lightning is up $8500 ?
We do know Jim Farley said inflation had eroded profits.
Is it drawing a long bow to put 2 and 2 together and say a $8500 increase has reset the price point for Ford ?
Fords action should be an indicator.
I’m certain this will generate discussions at several executive offices.