If that's what the general population says, they're way off. When you look at Rivian's Youtube video advertising, it looks like they are targeting Porsche, Range Rover, and Tesla ModelX owners. High end SUV adventure seeking people that want to be environmentally minded. I really can't imagine work truck owners giving any thought of Rivian even being a truck. It's a toy hauler.So many people seem to think Rivian is where it's at for the 'work truck' but their truck costs almost fifty percent more. I expect they'll do fine, but it's an expensive truck. I know that's not Rivian's target market, but that's what the general population says.
Yeah, but that's what I see when I read non-EV threads about trucks. They see the Rivian as being more compatible with how people use trucks today.If that's what the general population says, they're way off. ... I really can't imagine work truck owners giving any thought of Rivian even being a truck. It's a toy hauler.
Raptor owner here.Ford truck owners...myself included will not have a problem switching to an E-F150 if it meets our spec needs and is competitively priced in a manner that makes economic sense. It's not as if we enjoy paying hundreds of dollars per month for gas.
Having said that...Ford is going to have to make some changes to keep me in an F-150 electric or not. 1) get rid of the suicide doors on the extended cab. 2) disconnect the front seat belt from the back door in the extended cab. Dumbest thing ever to have to undo my drivers seat belt so the back door can open.
I realize both these problems I've expressed could be fixed by getting a crew cab (4 full size doors). However, I don't need that extra room and it makes the truck even longer. I can get my extended cab truck with the 6.5' bed into my garage. I can't get a crew cab with a 6.5' bed into my garage. 6.5' bed with the tailgate up is mandatory for me. If Ford makes their E-F150 crew cab with a 6.5' bed but shorter front end (which they should be able to since it won't have an engine in there) to keep the overall length equal to or less then the CT then I'll consider it. I would also consider an E-F150 extended cab with a 6.5' bed if they fix the above mentioned items...otherwise I will not.