jerhenderson
Well-known member
- First Name
- Jeremy
- Joined
- Feb 20, 2020
- Threads
- 11
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- 2,244
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- 3,403
- Location
- Prince George BC
- Vehicles
- Cybertruck
- Occupation
- Correctional Officer
yes my point being if it is like a Jeep niche it will eat into the SUV market much more so than the truck market.... especially as the EV Wrangler is taking as long as the E150 to move past CGI existence.Niche==cult?
tl:dr
JEEP rescued Stellantis in Chrysler, Plymouth and Dodge sedan market collapse. RAM was a distant third rate truck whose 1st rate engineering enabled Stellantis to bridge the workhorse platform to SUV market with new fit and trim attention and quality improvement - now a #1 rated truck. At the end of the day there is something there connecting with buyers in both instances Jeep and Rivian.
It teaches niches can grow, bridge and platform onto category killer status. Stellantis makes prescient plays, timely EOLâs and shuffling its deck still for future of BEV. Its latest luxury Peugeot sedan strident design queues translate into EV seamlessly, albeit conventional chassis. Stellantis is a classic darkhorse in this automotive reshuffle that could accelerate out of rescued auto mfgr niche into EV player worldwide.
Rivian innovation and ability to walk before it talks speaks to peopleâs sense of âShowMeâ, as Tesla has so effectively done. Where Stellantis is a nimble adversity at-scale player Internationally, Rivianâs scrappy upstart success fielding working functional prototype vehicles needs Sales to lift it to scale hurdles Tesla famously described as âproduction hellâ. Pullout modular stowage units while hugely innovative and brand discriminator isnât secret sauce wheel motors might prove to be. A technology like âaxial fluxâ motors could significantly change Rivianâs calculus against unitary drivetrain EV design, i.e. Tesla, FORD. Rivian is definitely a watchlist mfgr. Failing that its cults and niches.
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