I thought I was "reserving" mine the day after the reveal in 2019. Tesla has played so many games I got tired and bought a 2024 Tundra TRD Pro in March and couldn't be happier. They have botched this whole release to high hell from start to finish in a long drawn out way.
Just checked my Telsa profile and there was a button under shareholder status that said something like "request early cybertruck because shareholder status" . I clicked it and it said request sent.