Tesla Superchargers begin appearing on US highway signs (next to gas stations)

Tesla is trying a new way to normalize electric vehicle (EV) charging—its Superchargers are now appearing on official highway service signs. The first sign is located at Exit 155 near Arizona Mills in Tempe, Arizona, showing the familiar Tesla logo beneath the “EV Charging” heading, right alongside familiar fuel brands Shell and others.

A milestone for EV visibility
For decades, the blue service signs on U.S. highways have directed drivers to gas, food, and lodging options at upcoming exits. EV charging, however, has rarely been included. That began to change after the U.S. Department of Transportation updated federal rules, allowing fast charging stations that meet certain standards to be listed.

With Tesla’s Supercharger network meeting those requirements, the company is now taking advantage of the opportunity to reach drivers directly on the road.

https://driveteslacanada.ca/news/tesla-superchargers-now-featured-on-u-s-highway-signs/

Cool but super useless for tesla owners.

Hmmm.

Nice, but I think it's actually more beneficial for non-Tesla EVs in a way, because the Tesla screen and navigation already displays and guides Tesla owners to the superchargers. With thousands of Tesla supercharger locations already in the U.S. and world, this would've already been sought after and screamed for by Tesla owners long ago if actually needed, but of course it's never been an issue.

However, I do like the advertising and notoriety these signs give to Tesla superchargers for ICE drivers and non-Tesla owners, helping them realize how extensively Tesla superchargers have been deployed. There are still a lot of people out there who don't realize how many Tesla superchargers there are.

- ÆCIII

I can’t help but wish all these Kia ev9’s and porsche turdcans would “get off our land”.
I know this is the right way forward but it’s so freaking obnoxious. I’m sorry. I’m an asshole I guess. If they can’t even figure out how to use PlugShare they should charge elsewhere
In all honesty I felt the same way in 2019 when a whole bunch of Johnny come lately Tesla drivers in model 3’s started fumbling around at superchargers like teenagers under a prom dress.
I still don’t understand why Tesla would give away the competitive edge of the supercharger network so easily and cheaply.
They should be STRANGLING rivian and Cadillac and everyone else with outrageous supercharging fees. Not 20 bucks a month to charge at the same price as us. I get how Elon is supposed to be some kind of genius but this just seems like dumb business maneuvering to me.
It’s getting cheap profits at his former customers expense but for nothing! No market share gain, no high dollar remuneration, nothing.

hemiarch said:

I can’t help but wish all these Kia ev9’s and porsche turdcans would “get off our land”.
I know this is the right way forward but it’s so freaking obnoxious. I’m sorry. I’m an asshole I guess. If they can’t even figure out how to use PlugShare they should charge elsewhere
In all honesty I felt the same way in 2019 when a whole bunch of Johnny come lately Tesla drivers in model 3’s started fumbling around at superchargers like teenagers under a prom dress.
I still don’t understand why Tesla would give away the competitive edge of the supercharger network so easily and cheaply.
They should be STRANGLING rivian and Cadillac and everyone else with outrageous supercharging fees. Not 20 bucks a month to charge at the same price as us. I get how Elon is supposed to be some kind of genius but this just seems like dumb business maneuvering to me.
It’s getting cheap profits at his former customers expense but for nothing! No market share gain, no high dollar remuneration, nothing.

Click to expand...

I've been following Tesla since 2012. I owned an S P85+, I'm currently on my 3rd MY, currently have a Cybertruck, 22kw tesla solar system with 2 PW, and a tesla shareholder. It'd be tough to find a bigger Tesla fan than myself. That said I just purchased a 2026 Kia EV9 a few days ago. For a family of 6 we needed something with a much larger interior for the fast growing kids. This was a great fit for me. The 3rd row of the Y (which I still own because we like it too much to get rid of it) was too small after a few years and even worse had no vents in the back. I tried the MX and I honestly wasn't that impressed with the room in the back of that either. The EV9 is very spacious. I wish Tesla made something larger like this that wasn't built for the best aerodynamics. I need headroom! I want more room, even if that means less range. I'd buy it.

Just because you see an EV9 at a SC, don't assume that person didn't spend (and continues to spend) A LOT of $$ supporting Tesla. It's my land too.

MSL2 said:

I've been following Tesla since 2012. I owned an S P85+, I'm currently on my 3rd MY, currently have a Cybertruck, 22kw tesla solar system with 2 PW, and a tesla shareholder. It'd be tough to find a bigger Tesla fan than myself. That said I just purchased a 2026 Kia EV9 a few days ago. For a family of 6 we needed something with a much larger interior for the fast growing kids. This was a great fit for me. The 3rd row of the Y (which I still own because we like it too much to get rid of it) was too small after a few years and even worse had no vents in the back. I tried the MX and I honestly wasn't that impressed with the room in the back of that either. The EV9 is very spacious. I wish Tesla made something larger like this that wasn't built for the best aerodynamics. I want more room, even if that means less range. I'd buy it.

Just because you see an EV9 at a SC, don't assume that person didn't spend A LOT of $$ (over $200k) supporting Tesla. It's my land too.

Click to expand...

Sorry if I touched a nerve. Like you I’m tied heavily into all of the above and have been since the very beginnings. No interest in comparing to what extent because that’s not really how I roll but I will say it’s mostly as a TSLA owner that this pisses me off. Even more so than as a Tesla customer. I also strayed away briefly and bought a very efficient early bolt alongside our model x before the model 3 became available and in the end sold it because charging was too painful.
First to market advantage in EV’s isn’t only about who can put the best living room on wheels but also about who can create pragmatically useable infrastructure and that’s precisely the advantage that’s being “given” away. Who could touch Tesla right now on this? The rivian “adventure network”? “Electrify America”? Laughable as competition honestly.
The EV9 is a nice car. We looked at it too but in the end, it doesn’t drive itself and is a Kia not a Tesla . The Escalade IQ was also on our short list and was nice but a bit of a pimp car and also didn’t drive itself and wasn’t a Tesla. We can argue all day long about how the systems are comparable to FSD the way android people get defensive about iPhones but in the end, they are not comparable for me. We chose the 6 seater x. If we absolutely needed the 7 seater I wouldn’t get it. It’s a poor effort space wise for Tesla. In that case I’d be forced to choose one of the others but that just means there is a hole In the line Tesla needs to fill, not concede. Hence all the cyber-suv threads.
So I respectfully disagree. When you’re in your model y or even your p85, you’re absolutely on your land and part of the family but when you’re in your ev9, you’re not and Tesla should gouge the ever living shit out of you to punish you for your purchase decision so that you don’t make it again next time. That’s business.

Gaximus said:

Cool but super useless for tesla owners.

Click to expand...

Yes....except...I think this is a long, overdue "marketing campaign" so the FUDsters see EV charging in the boonies. Might, just might remove some doubt from an "EV curious" person seeing these signs on the highways, especially rural highways. Long time coming and long overdue! Good on Tesla, and the Feds to update rules to understand/acknowledge EVs.

pricedm said:

Yes....except...I think this is a long, overdue "marketing campaign" so the FUDsters see EV charging in the boonies. Might, just might remove some doubt from an "EV curious" person seeing these signs on the highways, especially rural highways. Long time coming and long overdue! Good on Tesla, and the Feds to update rules to understand/acknowledge EVs.

Click to expand...

Haha. “EV curious”. Is that a category at the video store behind the counter at said boonies?

hemiarch said:

Sorry if I touched a nerve. Like you I’m tied into all of the above and have been since the very beginnings but it’s mostly as a TSLA owner that this pisses me off. Even more so than as a Tesla customer. I also strayed away briefly and bought a very efficient early bolt alongside our model x before the model 3 became available and in the end sold it because charging was too painful.
First to market advantage in EV’s isn’t only about who can put the best living room on wheels but also about who can create pragmatically useable infrastructure and that’s precisely the advantage that’s being “given” away. Who could touch Tesla right now on this? The rivian “adventure network”? “Electrify America”? Laughable as competition honestly.
The EV9 is a nice car. We looked at it too but in the end, it doesn’t drive itself and is a Kia not a Tesla . The Escalade IQ was also on our short list and was nice but a bit of a pimp car and also didn’t drive itself and wasn’t a Tesla. We can argue all day long about how the systems are comparable to FSD the way android people get defensive about iPhones but in the end, they are not comparable for me. We chose the 6 seater x. If we absolutely needed the 7 seater I wouldn’t get it. It’s a poor effort space wise for Tesla. In that case I’d be forced to choose one of the others but that just means there is a hole In the line Tesla needs to fill, not concede. Hence all the cyber-suv threads.
So I respectfully disagree. When you’re in your model y or even your p85, you’re absolutely on your land and part of the family but when you’re in your ev9, you’re not and Tesla should gouge the ever living shit out of you to punish you for your purchase decision so that you don’t make it again next time. That’s business.

Click to expand...

Haha. No need to apologize. You didn't touch a nerve. I don't care what people think. If you care what people think then the Cybertruck isn't for you.

I'm not saying this is better than that. Like I said I am a HUGE Tesla fan so me buying anything other than that is not normal. The space is what got me big time. And since I bought it and have been driving it, I got to admit, I'm pleasantly surprised by the range. I'm getting much better than expected. I'm used to Tesla's that struggle to get the advertised range unless the weather is perfect and you don't use climate control. This isn't a bust, just my honest experience. I do believe the newer teslas are much better with this though. Tesla also has better tech. I personally don't use FSD much, I have it in the Cybertruck but I honestly enjoy driving it too much to use FSD. Steer by wire is a game changer, I turn the EV9 wheel like 10 revolutions to make a turn.

However, we'll have to agree to disagree on if I'm on "your land".

I really do think it’s a nice car. Can I ask if you feel like the price of you charging that thing at a supercharger is in any fashion high enough to give you pause or be prohibitive? Because my whole point is that I think it should be.

hemiarch said:

I really do think it’s a nice car. Can I ask if you feel like the price of you charging that thing at a supercharger is in any fashion high enough to give you pause or be prohibitive? Because my whole point is that I think it should be.

Click to expand...

In Moab, UT, the v3 Supercharger was heavily used by non-Teslas. Recently EA opened a 350 k/w station a mile away with trailer access and a public bathroom (think rest area). Electricity is less expensive so now I’m not seeing and non-Teslas at the Supercharger.

As far as I can tell, the Kia EV9 charge port is located right-rear. This should be looked at as an abomination at a Supercharger.

Trekboy said:

As far as I can tell, the Kia EV9 charge port is located right-rear. This should be looked at as an abomination at a Supercharger.

Click to expand...

But a NACS connector right?

Gaximus said:

Cool but super useless for tesla owners.

Click to expand...

Advertising.

The number one thing buyers say is 'I don't know where any are'.

It's been far too long; the government should have been doing this a decade ago.

And even so, with your course plotted you might not ever really know where all the chargers are; seeing them pop up can let you think about your driving differently.

-Crissa