They went to OpenAI first but recently inked a deal with Google to run Gemini for their "Apple Intelligence." I'm referring to innovation, sure they sell phones but it's the same thing every year.
I think he's referring to their AI efforts (they totally gave up and legit went to Google). Their phone lineup is stale also. Samsung has had a foldable smartphone for like 7 years and just came out with a trifold. Google has been making a foldable for 3 years. Hey at least their chips are good...
In my view, nothing is more "luxury" than when you can be driven by your own car. That's why I'm super happy with my Tesla and don't desire anything else (even cars with very high pricetags)