Ford's targeted rebates will give current Tesla owners $1,500 toward the purchase of a new F-150 Lightning EV or Mustang Mach-E.

[Art138]

Anyone forfeiting their CT for this ploy…not me.

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[flyinglow]

As a former "marketing guy", this is a no-brainer. Ford might get a sale they otherwise wouldn't. Even if not, they got some free publicity. Given the frustrations of some CT reservation holders (such as TFLTruck), who knows, they might sell a few Lightings. As the saying goes: "Can't hurt".