Fresh air!!! Basenor HEPA filter installed

[DaBagBoy]

I received and installed the Basenor HEPA filter last night!

Fast shipping! looks great - perfect fit - look forward to better air on every drive!

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[BASENOR]

Thank you for sharing you experience! We are confident that the BASENOR filter will enhance your driving experience!

 

[HaulingAss]

Thank you for sharing you experience! We are confident that the BASENOR filter will enhance your driving experience!

If I could give some consumer feedback, directly to the company, I would appreciate that.

As a consumer, I avoid spending my money at retailers that I feel are spreading misinformation. And everyone knows the Cybertruck comes with a HEPA filter. Even if your filter has more restriction and/or removes smaller particles, I find the marketing graphic used to be particularly misleading:

It seems to imply that the OEM filter is not a real HEPA filter by depicting all kinds of particles coming through into the cabin. I've found it does an amazing job at capturing even the finest dust particles.

Besides, people see right through this kind of exaggerated, fake marketing, it devalues your brand.

 

[rlhamil]

If I could give some consumer feedback, directly to the company, I would appreciate that.

As a consumer, I avoid spending my money at retailers that I feel are spreading misinformation. And everyone knows the Cybertruck comes with a HEPA filter. Even if your filter has more restriction and/or removes smaller particles, I find the marketing graphic used to be particularly misleading:

It seems to imply that the OEM filter is not a real HEPA filter by depicting all kinds of particles coming through into the cabin. I've found it does an amazing job at capturing even the finest dust particles.

Besides, people see right through this kind of exaggerated, fake marketing, it devalues your brand.

Basenor: $44.99
Tesla: $100.00

That assumes the Basenor is about as good. It MIGHT be better, given that it claims an activated carbon stage, and Tesla's doesn't. Of course that's more use for smells than particles, and doesn't inform about particle count or flow rate or filter life or any of that.

But at under 1/2 the price, if it's at least nearly as good, it's certainly better than not replacing a filter that needs replacing.

Note: I didn't check shipping costs or speeds on either.

 

[resellpanda88]

How often are you guys changing the filter? 1 every year or every 6 months?

 

[seussiii]

Basenor: $44.99
Tesla: $100.00

That assumes the Basenor is about as good. It MIGHT be better, given that it claims an activated carbon stage, and Tesla's doesn't. Of course that's more use for smells than particles, and doesn't inform about particle count or flow rate or filter life or any of that.

But at under 1/2 the price, if it's at least nearly as good, it's certainly better than not replacing a filter that needs replacing.

Note: I didn't check shipping costs or speeds on either.

Yea i get both sides but it does come off a bit insulting to our intelligence a bit. If the huge selling points are that is IS more effective, half the cost, with similar lifespan, then it should be marketed with those front and center. Not saying those are true or not but customers do become wary when they feel like product effectiveness is being grossly exaggerated or possibly even worse, lied about.

 

[CyberGus]

Besides, people see right through this kind of exaggerated, fake marketing, it devalues your brand.

Seems like typical marketing puffery ?‍

 

[HaulingAss]

Basenor: $44.99
Tesla: $100.00

That assumes the Basenor is about as good. It MIGHT be better, given that it claims an activated carbon stage, and Tesla's doesn't. Of course that's more use for smells than particles, and doesn't inform about particle count or flow rate or filter life or any of that.

But at under 1/2 the price, if it's at least nearly as good, it's certainly better than not replacing a filter that needs replacing.

Note: I didn't check shipping costs or speeds on either.

I think you missed the point. It was about deceptive marketing practices. I have no idea if it flows as much air or filters particles as fine (and the graphic does not inspire confidence).

 

[rlhamil]

I think you missed the point. It was about deceptive marketing practices. I have no idea if it flows as much air or filters particles as fine (and the graphic does not inspire confidence).

I didn't miss the point. I also didn't feel deceived, or anything at all. (Spock, minus the seven year problem, is the ideal.) Obviously no filter provides a spring fresh scent and unicorn fart bubbles.

My point was compare facts; advertising is not about truth anyway. It has accomplished all one should let it accomplish to inform that a product exists. All else is do your research, not believe their spin.

Caveat emptor, and there's a sucker born every minute, but Darwin will get rid of them if you stop trying to protect them (cliche overload). That improves the species, and is arguably a public service.

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