GM to launch Hummer EV with splashy World Series and social media ad blitz next week

TruckElectric

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Link: CNBC




GM announces electric vehicle-only ‘Factory Zero’ to produce GMC HUMMER EV pickup and more


GM announced its first electric vehicle-only factory, called ‘Factory Zero’, to produce the GMC HUMMER EV pickup and more.



Detroit-Hamtramck Assembly Center will be the site converted to produce only electric vehicles.

GM shared the news today:

“General Motors today announced its Detroit-Hamtramck Assembly Center will be known as Factory ZERO, reconfigured to an all-electric vehicle assembly plant. The name Factory ZERO reflects the significance of this facility in advancing GM’s zero-crashes, zero-emissions and zero-congestion future. Factory ZERO will be the launchpad for GM’s multi-brand EV strategy. The facility has advanced technology and tooling and was designed with a focus on sustainable manufacturing. The GMC HUMMER EV pickup and the Cruise Origin, a purpose-built electric, self-driving, shared vehicle, and other GM EVs will be built at Factory ZERO. Production of the GMC HUMMER EV pickup will begin in late 2021”.
Until recently, GM was producing the Cadillac CT6 and Chevy Impala:

  • Cadillac CT6 2016–2020
  • Chevrolet Impala 2014–2020
  • Buick LaCrosse 2017–2019
GM plans to invest $2.2 billion to convert the plant to electric vehicle production


Gerald Johnson, GM executive vice president of Global Manufacturing, commented:

“Factory ZERO is the next battleground in the EV race and will be GM’s flagship assembly plant in our journey to an all-electric future. The electric trucks and SUVs that will be built here will help transform GM and the automotive industry.”
GM claims that it is “committed to sourcing 100 percent of its U.S. facilities with renewable energy by 2030, and all global facilities by 2040” and Factory Zero is no exception.

  • GMFactoryZEROLogo.jpg
  • GMFactoryZERO19.jpg
  • GMFactoryZERO18.jpg
  • GMFactoryZERO17.jpg
  • GMFactoryZERO16.jpg
  • GMFactoryZERO15.jpg
  • GMFactoryZERO14.jpg
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They say that the factory will features a 30 kW solar carport and 516 kW ground mount solar panel system.

GM also confirmed that GMC HUMMER EV, an electric pickup truck set to launch next year, and the Cruise Origin, an electric and self-driving vehicle, are going to be the first electric vehicles produced at Factory Zero.


SOURCE: Electrek
 

CybrDdHd

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What is the point of crab mode? Parallel parking? Very gimmicky... but then again... CT has plenty of that as well if we're being honest.

Pretty sporty aspirations from GMC here. Will be interesting to see how this develops and what pre-orders look like tomorrow.
 

Crissa

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What is the point of crab mode?
Well, that's one use.

Another is dealing with cross-travel while offroading. Like on a slop, sliding surface, windy condition.

It can also be used to counter-act trailer swing.

It can also force a rotation of a trailer in a smaller diameter; the pivot point becomes the trailer axle instead of an angle off the hitch.

-Crissa
 

showmemo

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I'm very curious to see it. I like the open top option -- kinda Jeep like and had one of those for 7 years.
 

MEDICALJMP

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I was so under-whelmed watching the Hummer EV reveal. $80,000 for the “cheap” model with less in specs than the single motor CT? And not until 2024. $112K+ in Fall 2021. It has some cool features, but all versions costing more than the most expensive CT WITH FSD! Less range. No mention of towing or cargo weight limits. That is very revealing to what they did not reveal.

No. F’ing. Way.

Lord, so happy Tesla revealed the CT first as if they had done it after GM Tesla may have added another $10K to their prices.

oh, and Hummer EV is not the first electric “super truck.” CT came out first. Suck it, GM.
 

Crissa

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Especially when the ad specifically says, "More than 350 miles of range" to go to the configurator and see 250 as the base number.

-Crissa
 

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