firsttruck
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Toyota spends more in advertising its ICE vehicles than it does investing in BEVs (ZEV investment).
In 2021, Toyota Motor Corporation invested 1.7 billion U.S. dollars in advertising activities across the globe. Roughly a quarter of the figure was invested in digital advertising. Toyota belong to the largest advertisers worldwide that year.
6 ene 2023
https://www.statista.com
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New report from the International Council on Clean Transportation (ICCT) rates how effectively the worldâs 20 largest auto manufacturers are transitioning to zero-tailpipe-emission vehicles.
New Global Automaker Rating identifies leaders and laggards in the transition to electric vehicles
THE GLOBAL AUTOMAKER RATING 2022 Who is leading the transition to electric vehicles?
By Chang Shen, Ilma Fadhil, Zifei Yang, and Stephanie Searle
ICCT ( The International Council on Clean Transportation) is an independent, nonprofit organization that provides first-rate, unbiased research and policy analysis on clean transportation to government officials and other relevant stakeholders from civil society and industry.
https://theicct.org/wp-content/uploads/2023/05/The-Global-Automaker-Rating-2022_final.pdf
While Tesla and BYD lead the pack, Volkswagen is making strong plans and rapid progress toward decarbonizing its light-duty fleet, and Toyota lags by nearly every measure.
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ICCTâs rating also showed that of the 20 largest manufacturers globally by sales, six automakers are lagging behind their competitors. Of those, five are headquartered in Japan.
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Of the major automakers Toyota ranked third last with a ZEV investment of around $250 per vehicle. For Toyota much of this investment is possibly going into hydrogen fuel cell vehicles, a technology that many experts believe will become redundant in the automotive space.
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Tesla and BYD lead world on EVs by country mile, as Japan car makers drag the chain
May 31, 2023
By Daniel Bleakley
https://thedriven.io/2023/05/31/tes...ntry-mile-as-japan-car-makers-drag-the-chain/
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Auto industry spent less on advertising in 2022; Tesla already spends $0 Credit: Tesla
Posted on September 18, 2022
By Johnna Crider
https://www.teslarati.com/auto-industry-advertising-tesla-0/
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According to a study by StockApps.com, Tesla recorded the highest R&D spend per car sold at $2,984 as of March 2022. Notably, the Stock Apps study backed up data published in October 2021 by Visual Capitalist which shared an R&D spending comparison between Tesla, Ford, Toyota, General Motors, and Chrysler.
Graph credit: Visual Capitalist
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Comparing Teslaâs Spending on R&D and Marketing Per Car to Other Automakers
Published October 11, 2021
By Aran Ali
https://www.visualcapitalist.com/co...rd-and-marketing-per-car-to-other-automakers/
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In 2021, Toyota Motor Corporation invested 1.7 billion U.S. dollars in advertising activities across the globe. Roughly a quarter of the figure was invested in digital advertising. Toyota belong to the largest advertisers worldwide that year.
6 ene 2023
https://www.statista.com
------------------------------------------
New report from the International Council on Clean Transportation (ICCT) rates how effectively the worldâs 20 largest auto manufacturers are transitioning to zero-tailpipe-emission vehicles.
New Global Automaker Rating identifies leaders and laggards in the transition to electric vehicles
THE GLOBAL AUTOMAKER RATING 2022 Who is leading the transition to electric vehicles?
By Chang Shen, Ilma Fadhil, Zifei Yang, and Stephanie Searle
ICCT ( The International Council on Clean Transportation) is an independent, nonprofit organization that provides first-rate, unbiased research and policy analysis on clean transportation to government officials and other relevant stakeholders from civil society and industry.
https://theicct.org/wp-content/uploads/2023/05/The-Global-Automaker-Rating-2022_final.pdf
While Tesla and BYD lead the pack, Volkswagen is making strong plans and rapid progress toward decarbonizing its light-duty fleet, and Toyota lags by nearly every measure.
.....
ICCTâs rating also showed that of the 20 largest manufacturers globally by sales, six automakers are lagging behind their competitors. Of those, five are headquartered in Japan.
.....
.....
Of the major automakers Toyota ranked third last with a ZEV investment of around $250 per vehicle. For Toyota much of this investment is possibly going into hydrogen fuel cell vehicles, a technology that many experts believe will become redundant in the automotive space.
------------------------------------------
Tesla and BYD lead world on EVs by country mile, as Japan car makers drag the chain
May 31, 2023
By Daniel Bleakley
https://thedriven.io/2023/05/31/tes...ntry-mile-as-japan-car-makers-drag-the-chain/
------------------------------------------
Auto industry spent less on advertising in 2022; Tesla already spends $0 Credit: Tesla
Posted on September 18, 2022
By Johnna Crider
https://www.teslarati.com/auto-industry-advertising-tesla-0/
.....
According to a study by StockApps.com, Tesla recorded the highest R&D spend per car sold at $2,984 as of March 2022. Notably, the Stock Apps study backed up data published in October 2021 by Visual Capitalist which shared an R&D spending comparison between Tesla, Ford, Toyota, General Motors, and Chrysler.
Graph credit: Visual Capitalist
------------------------------------------
Comparing Teslaâs Spending on R&D and Marketing Per Car to Other Automakers
Published October 11, 2021
By Aran Ali
https://www.visualcapitalist.com/co...rd-and-marketing-per-car-to-other-automakers/
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