Ok I am confused as F*** now. This is the first branding as such by Tesla as of yet?

[YDR37]

On a totally unrelated note, how does everyone feel about Ford's new logo announcement for the F-150 Lightning?

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[Wavshrdr]

I think at this point, people have well-formed opinions about the CT, one way or another, and not many people are going to be swayed by imagery on the Tesla website. This cake is baked.

 

[YDR37]

I think at this point, people have well-formed opinions about the CT, one way or another, and not many people are going to be swayed by imagery on the Tesla website. This cake is baked.

You're probably right. However, some Tesla-watchers are still very interested in the imagery on the Cybertruck website, because Tesla avoids most other forms of conventional advertising. So the website is probably the best available opportunity to present the Cybertruck's brand image. And when the website gets overhauled, some people take notice.

The old Cybertruck website was kind of dark and moody, with imagery of the CT in desolate landscapes, and lots of closeups of parts and features, but very few human beings. The new CT website has a lighter, warmer tone, with plenty of people: workmen getting jobs done with the CT, moms and kids having a good time in the CT, friends going outdoors with the CT. The difference is noticeable.

But as you say, the new website is probably not enough to reshape the brand image.

 

[Killlbox]

Just my 0.02.
I think everyone who liked the dark/moody/cyberpunk aspect of the truck already bought one.
They are going for wider demographics now which I think is awesome. I’m all for expanding the reach of the truck. It’s a magnificent machine and people looking for their next truck should absolutely be swayed to at least check it out.

 

[dalton108]

Just my 0.02.
I think everyone who liked the dark/moody/cyberpunk aspect of the truck already bought one.
They are going for wider demographics now which I think is awesome. I’m all for expanding the reach of the truck. It’s a magnificent machine and people looking for their next truck should absolutely be swayed to at least check it out.

Well, let’s just say if the temperature on reddit in Tesla Stock Holder’s sub is any indication, they’re gonna have their work cut out for them.

That first comment that I highlighted is pretty clever. The second and subsequent ones really show what a huge lift Tesla is going to have on its hands if they want to change the perception of this truck.

“It’s dangerous to its occupants and others on the road?” Absurd! Demonstrably false!

A chill green corduroy hat is not going to fix this.

 

[YDR37]

Just my 0.02.
I think everyone who liked the dark/moody/cyberpunk aspect of the truck already bought one. They are going for wider demographics now which I think is awesome. I’m all for expanding the reach of the truck.

Back in 2023, Ford CEO Jim Farley commented that the Cybertruck was "designed for Silicon Valley people" and not "for real people who do real work". The second part is not fair; obviously the CT can do real work. But realistically, there may be some truth to the first part, and in that case, yes, Tesla should try to reach out to a broader audience.

It may take more than a redesigned website and a corduroy hat, though.

 

[YDR37]

A chill green corduroy hat is not going to fix this.

No -- they will definitely need more colors.

 

[Docedward]

1,000,000+ plunked down $100 for the truck. No one would ever do that for an F-150 or Tundra, or Porsche, or a Rivian. Why? Price, range, and its design was (still is) the first futuristic AND capable vehicle in a generation. Due to a LOT of world issues, they only delivered ⅓ of the original truck (missed range and price). That’s the issue here.

The Cybertruck needs a commitment from Tesla to achieve the full 3/3 (bring price down, range up, keep the highly futuristic tech alive) for this to make it out of the niche corner they placed it in. The only way they break out into a Model Y like sales for this truck is a hyper focused effort on efficiency of production to decrease price and I think…a ½ price range extender (that they lose $$ on in the short run). Eventually-2027- that range needs to be out of the truck bed and in the belly of the Beast.

And the RWD is an OK start but the price is way off the mark. Yes, the F150 is the Model Y of the truck market. Tesla has to stay Big on this to compete, or go home.

Unfortunately, I saw (edit only a little hint of commitment to the Cybertruck on the Q1 update. (CT was not mentioned in the group of autonomous models coming by Elon) There is still a LOT of undecided buyers out there for the CT. A change in marketing is not the Tesla way. Never has been. A commitment to quality, price and tech is their way. And for the CT, range IS an issue stil because of the towing aspect.

 

[carsly]

I think at this point, people have well-formed opinions about the CT, one way or another, and not many people are going to be swayed by imagery on the Tesla website. This cake is baked.

Maybe.

But most people still don't know what a Cybertruck is despite our echochamber on here, X and in mainstream media.

So while we think the goose is cooked (or vegetarian-friendly goose alternative) I think we're still very, very early in the Cybertruck product lifecycle and what it becomes may not be what it has been "the future should look like the future".

 

[Cincycyber]

Well, let’s just say if the temperature on reddit in Tesla Stock Holder’s sub is any indication, they’re gonna have their work cut out for them.

That first comment that I highlighted is pretty clever. The second and subsequent ones really show what a huge lift Tesla is going to have on its hands if they want to change the perception of this truck.

“It’s dangerous to its occupants and others on the road?” Absurd! Demonstrably false!

A chill green corduroy hat is not going to fix this.

Reddit is a cesspool of the left.

 

[ecotrials]

Looks like they have the range extender back there

Hahaha, hilarious! Since the range extender is not available and perhaps may never be, it is definitely not that! So what to do….
Zoom in. A coil of wire fencing.
Paul

 

[WHIZZARD OF OZ]

I bought one Tesla hat and it fit like shit. Never again.

I have a head like that

 

[Coolhandz]

I feel like with everything going on, Tesla is actively rebranding whether it was/is intentional or not, I don't know. It feels like they are shifting from the "save the environment" mentality to "made in America." I think this will result in a new market/demographic opening up to Tesla.

 

[kdn]

CT is a normal pickup doing normal things. But the new design looks better than the Graffiti IMO

 

[dalton108]

I feel like with everything going on, Tesla is actively rebranding whether it was/is intentional or not, I don't know. It feels like they are shifting from the "save the environment" mentality to "made in America." I think this will result in a new market/demographic opening up to Tesla.

China is Tesla’s future; not America. The audience that Elon now wants to address is not the audience that wants what he’s selling, not in this country. People where I’m from (the real South of which Texas is not a part ) have been buying their choice of Ford or Chevy for generations and aren’t coming around to any fruity electric truck simply because Elon has been red-pilled.

Alienating his core customers here in the states would be imo a huge colossal nightmare if it weren’t for the fact that he doesn’t care about this market anymore.

But, I’ll tell you this right now - to the extent that the valuation and future of the company is based on putting partisan politically opinionated robots in people‘s homes - at a clip of 1 million per year - by ‘29 or ‘30 - that’s fucking crazy talk!

Energy, cars in China, robotaxis, and if they’re lucky a smattering of Optimus sales to industry and technophiles who still trust him is where Tesla’s future lies. All of these are incredibly tenuous.

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