$69,990 is new price for Dual Motor AWD Cybertruck

[DrShah]

For a brief moment it had a chance of being the mass market vehicle we all wanted it to be.
Obviously, Tesla does NOT want this.

Exactly … granted they are sold out of inventory/production till 2027 but they could modify their production lines if they wanted to keep selling this. You would think after putting the S and X to bed they would want to do anything in their power to increase sales. I love my Cyberbeast but for 60K I would have bought that over the 3/Y in a heartbeat for the sheer versatility.

Sponsored

 

[hemiarch]

Exactly … granted they are sold out of inventory/production till 2027 but they could modify their production lines if they wanted to keep selling this. You would think after putting the S and X to bed they would want to do anything in their power to increase sales. I love my Cyberbeast but for 60K I would have bought over the 3/Y in a heartbeat for the sheer versatility.

Delivery time is a manufacturer problem not a consumer problem.

 

[DrShah]

Delivery time is a manufacturer problem not a consumer problem.

Agreed! The demand is clearly there! Tesla needs to give the people what they want and that’s a badass truck for 60k!!

 

[Outdoors]

Agreed! The demand is clearly there! Tesla needs to give the people what they want and that’s a badass truck for 60k!!

Tesla is not socialist endeavor. Its primary goal is making money. Used to be transition to other stuff. They don't just employee people for the sake of employment. They are also not America's car company that tries to sell cars and trucks at just break even.

So everyone wants something for cost, but not many want to provide it for that cost.

 

[Outdoors]

You'd be surprised how many stretch their budgets and get into ridiculous financing terms just to get into a cybertruck.

Data for 2026 paints a middle class price cliff of $40k-$50 beyond which people either buy used or extend loan duration.

Primary price cliff is in the $50k-$60k range where the vast majority of people get priced out.

$70k plus luxury cliff is a niche market with very low volumes for high net worth people or high income professionals. Ex F150 platinum accounts for .8% of overall f150 sales.

Most are priced out of "just spend another 10k and get the loaded one"

I think we have all heard or read that the new car payment is getting closer to or over 1000.

https://www.cnbc.com/2026/01/13/car-loan-payments-top-1000-for-more-drivers.html

Crazy how much people spend interest just trying to get that payment into the right spot.

 

[mitch9]

The orignal purpose of the "Fire Sale" pricing at $60k was to unload the leftover Failed RWD components, which was accomplished (and then some, from the delivery dates being seen), so going forward, they priced this at the same pricing as the Failed RWD model, with much more included, such as AWD, Bed Outlets, and the rear cover.. uses the same suspension and wheels/tires, so they are providing more "truck" for the old price of $70K for the failed RWD only model.

 

[Carnut12]

You'd be surprised how many stretch their budgets and get into ridiculous financing terms just to get into a cybertruck.

Data for 2026 paints a middle class price cliff of $40k-$50 beyond which people either buy used or extend loan duration.

Primary price cliff is in the $50k-$60k range where the vast majority of people get priced out.

$70k plus luxury cliff is a niche market with very low volumes for high net worth people or high income professionals. Ex F150 platinum accounts for .8% of overall f150 sales.

Most are priced out of "just spend another 10k and get the loaded one"

Understood, I was shocked how many folks, when it first came out, qualified for the tax break. Personally, if I qualified for the tax break back then, the last thing I would do is buy a $100K truck. To each their own. $60K is much closer to what the average person should or could buy I agree with that. Time will tell, if it still has profit at $60K (likely doesn’t have much) they will likely change prices again.

I am glad I got the $60K deal feels like Tesla is paying me back a little for the BS I went through in 2023. I ordered a Model S LR it was $108K at the time. They kept calling me essentially begging me to buy one in inventory. Eventually they gave me $5K off and some supercharge miles to get me to do so. A month later or so the price went down $20K, my reservation wouldn’t have been in yet. Then it went down another $5-10K. I lost like $40K in resale in 3 months. I ordered it at the $108K I’m not discouraged about that, what bothers me is how many times they called me to buy on the lot when they absolutely knew that price change was coming.

 

[RVAC]

The orignal purpose of the "Fire Sale" pricing at $60k was to unload the leftover Failed RWD components, which was accomplished (and then some, from the delivery dates being seen), so going forward, they priced this at the same pricing as the Failed RWD model, with much more included, such as AWD, Bed Outlets, and the rear cover.. uses the same suspension and wheels/tires, so they are providing more "truck" for the old price of $70K for the failed RWD only model.

That doesn't make a whole lot of sense to me. If that were the intent they could've cleared RWD parts inventory by pricing it at $69k from the get go.

 

[JerseyMike]

The temporary $60k was most likely to reduce RWD parts inventory and also gesture to abandoned RWD owners opportunity to trade in with minimal loss. I got 60k trade-in on my RWD when traded to the AWD "premium", so this would been near even trade if was announced before I had ordered. However, actually glad it didn't since transferring FSD would not have worked out.

$70k is still reasonable for the unique Cybertruck. While some say it is "just" $10k less than premium, $10k is still $10k to most people, while It gives option for people that do not want air suspension, leather, rear screen, or premium audio. Not as in value in features but in terms of low maintenance and simplicity. I know, I would have, because I am one of few to bought the RWD.

I have what now is called premium but I certainly would have bought the base for even the 10k less, less to go wrong and better value proposition, my kids would miss the rear screen but otherwise it has all the features I would need

 

[CyberWalrus]

That doesn't make a whole lot of sense to me. If that were the intent they could've cleared RWD parts inventory by pricing it at $69k from the get go.

At $70k, it would take much longer to clear out the inventory. They had anticipated to sell RWD last year, but barely sold 500 RWD. Supply chain components minimum buy quantity were probably in the thousands. RWD had unique components they had to produce.

Additionally, I think it was also to redeem RWD owners (screwed out of cancelled tonneau cover) to allow trade in with minimal money loss. RWD was $70k last year before fee and taxes, but had $7500 EV tax credit.

 

[mitch9]

That doesn't make a whole lot of sense to me. If that were the intent they could've cleared RWD parts inventory by pricing it at $69k from the get go.

Likely they wanted to gauge the pricing model, and offering a lot more truck for $10K less got a lot to put their orders in

 

[leoaa777]

Agreed! The demand is clearly there! Tesla needs to give the people what they want and that’s a badass truck for 60k!!

Sounds like you could sell corollas. It’s high volume/high value per dollar.
The 60k was simply a move to get rid of the failed RWD variant and it worked beautifully.
Now. back to regularly scheduled profit making enterprise.

 

[cyberhero32]

That doesn't make a whole lot of sense to me. If that were the intent they could've cleared RWD parts inventory by pricing it at $69k from the get go.

It was already debunked by several tesla higher ups this was not a RWD inventory removal and the trucks were new models. People will say anything to justify over paying for their previous purchases

 

[cyberhero32]

Sounds like you could sell corollas. It’s high volume/high value per dollar.
The 60k was simply a move to get rid of the failed RWD variant and it worked beautifully.
Now. back to regularly scheduled profit making enterprise.

Yaaaa no

 

[mitch9]

It was already debunked by several tesla higher ups this was not a RWD inventory removal and the trucks were new models. People will say anything to justify over paying for their previous purchases

Of course the trucks are "new models", they were not sitting around, and decided to change suspensions/add a front motor, lol. if you believe the "higher ups" I have some gorgeous land for you in Florida, and a nice bridge for sale in Brooklyn Fact is they canceled the failed RWD only model, and came up with this new model, which just happens to use many of those parts, but they added the toneau cover back, and made it AWD and added in the bed outlets, these were show stoppers for the previous failed $70K RWD only model. they learned, and moved on. If you look at their other models (3 & Y), there are usually 3 variants.. now there is for the Cybertruck as well.

Sponsored