.

[Ogre]

I'm a bit surprised I need to esplain this to you, but here goes.

When Tesla begins their production, the immediate goal will be 1000 per week. It could take several months to reach that goal. So, out of the gate, Elon wants to do "Shock & Awe" for the public. The Plaid Cybertruck would blow away anything that has ever been done in the history of vehicles. Tesla will not care if the demand for Plaid Cybertrucks is limited. They know that they won't be able to produce THEM to the level of demand for several months or longer.

BUT, when those monsters hit the streets, it will be massive publicity for next to nothing, and the demand for NORMAL Cybertrucks will go through the roof. At that point Tesla is hoping they can produce 250,000 "normal" Cybertrucks per year.

It's called marketing!

This is a bit of a goalpost shift.

OP said there would not be many takers at $85k. First you called him a troll. Now you seem to be agreeing with that sentiment.

Neither the OP nor myself suggested Tesla would never sell a Cybertruck for $85k. Just that it’s a limited market.


I don’t know what Tesla’s launch strategy is going to be, but I can say for certain that an affordable Cybertruck is going to have a much higher shock and awe value than a high end truck.

Tesla chose to launch their Texas Model Y with a lower end vehicle. Sometimes the launch strategy is more about what pieces they have ready to put to use then what vehicle they want to put on the road.

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[Jrm44]

I was reading about the F150 Limited and it's history. It is basically an F150 configured with the most expensive available options for the truck and some options only available to this top trim.
It tops out at about $84k and has alway been close to 3x the price of the base model.

The Limited has never accounted for more than 1% of overall F150 sales. So very few people are willing to step up to that price point.

I know at $70k, CT3 has a good percentage of the reservations but as Elon alluded, there is a price cliff beyond which willing buyers drop off drastically.

This being a pickup, i dont see a big market for a $85k CT4 or plaid. As unique as it may be, most couldn't afford it and many who can couldn't stomach it. What are your thoughts.

I think if “people” (those who need spoon feeding) realized the value and benefit to our globally changing environment that these vehicles have, it would be a no-brainer! Of my wife would let me, and we didn’t just start a family,id spend the 85k rather than the 69k I signed up for.

 

[Jrm44]

Agreed

 

[Jrm44]

Agreed

What’s the “vault”?

 

[Ogre]

What’s the “vault”?

Where you pile up the bodies.

 

[firsttruck]

Where you pile up the bodies.

Of the people still waiting for Cybertrucks after 2025

 

[Quicksilver]

Who will be buying $85,000 Cybertrucks?
Baby Boomers with a lot of disposable income (me).
Tradesmen and fleets who are getting killed by fuel, repair and maintenance.
People who want something completely different.

We bought a 2022 RAM 3500 Tradesman last year.
Bottom line truck (few bells and whistles) and it was still north of 70 grand.
They had a couple on the lot that were north of 90K.
For every person out there that can't (or won't) pay big money for a CT there will be five who will.

 

[Crissa]

When the Model S launched in 2012, prices ranged roughly from $70K - $120K+. They have never been able to keep up with demand since they started making them. There are plenty of people already spending $85K+ on pickup trucks that never go off-road.

This is not true,

Sales for Model S they in fact made so many they offered them on cheap leases. They make more profit on Model 3/Y, tho.

-Crissa

 

[SpaceYooper]

What’s the “vault”?

I took it to mean the lockable storage area under the truck bed floor. But I think other people interpret it as the entire bed area because the tonneau cover is lockable (not unlike many others) but also stronger and more secure then most.

 

[Ogre]

I took it to mean the lockable storage area under the truck bed floor. But I think other people interpret it as the entire bed area because the tonneau cover is lockable (not unlike many others) but also stronger and more secure then most.

I don’t think I’ve heard Tesla call it a tonneau cover. From what I recall, they refer to it as the vault cover. Too lazy to chase this thought right now, but I’m pretty sure Tesla calls the whole bed the “vault”. It is also Tesla’s way to differentiate it from a typical truck. It’s not a bed which is open to the sky, it is a secure vault.

 

[CostcoSamples]

People will stretch their budgets for a Tesla, but they can only stretch so far. $85k USD (~$125k CAD after tax) is a very tough pill to swallow. Unless production of EVs accelerates and/or demand slows, prices will remain high. If Tesla keeps prices low, scalpers will swoop in to claim the excess profits. Tesla needs to match price with demand so it can use excess profits to build more production capacity.

I predict a significant price hike for all CT variants. Roughly 15% to 20% over launch price.

 

[Ogre]

People will stretch their budgets for a Tesla, but they can only stretch so far. $85k USD (~$125k CAD after tax) is a very tough pill to swallow. Unless production of EVs accelerates and/or demand slows, prices will remain high. If Tesla keeps prices low, scalpers will swoop in to claim the excess profits. Tesla needs to match price with demand so it can use excess profits to build more production capacity.

I predict a significant price hike for all CT variants. Roughly 15% to 20% over launch price.

Good news is production of EVs is accelerating. Like it’s climbing a wall!



Tesla alone is increasing production by 50% this year. Likely 50% - 75% again next year as Cybertruck comes online and Model Y ramp in Austin and Texas continues.

 

[RMK!]

Supply demand people. With a $100 fully refundable reservation fee, actual demand is not knowable. Fortunately, Elon see's the CT as a brand defining product and so my hope is the prices will allow for high Tesla like margins while still being reasonable.

At this juncture, I would prefer a much higher non-refundable reservation fee with a priority delivery window and a locked in price. I'm sure it won't happen but it would be nice for the those willing to take that plunge.

 

[Gurule92]

People will stretch their budgets for a Tesla, but they can only stretch so far. $85k USD (~$125k CAD after tax) is a very tough pill to swallow. Unless production of EVs accelerates and/or demand slows, prices will remain high. If Tesla keeps prices low, scalpers will swoop in to claim the excess profits. Tesla needs to match price with demand so it can use excess profits to build more production capacity.

I predict a significant price hike for all CT variants. Roughly 15% to 20% over launch price.

Tesla gonna make me go back full time to get my CT! 30 hours/week was nice while it lasted.

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