Dave Lee's video titled "Tesla Brand Damage (Ep. 711)"

[cvalue13]

Consult's website, but could not link to any very quickly or without signing up for something.

but, it was in the video - he reads the paragraph​

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But, why depict a sample size average to a fractional person of 3 (three) decimal places ? if not wanting to make the number appear larger to deceive people by preying on the perceptions of those who might glance quickly?

you’re kind of seeing ghosts where they don’t exist. This is a serious brand intelligence company that does brand polling across thousands of companies and hundreds of industries, using serious statistics.

Their brand data is used as market intelligence. I can’t imagine a company in this line of business attempting obviously biased results in order to achieve little more than the nothingburger assertion that Musk’s antics in 2022 have negatively impacted Tesla’s brand image. Did anyone seriously doubt that was the case?

Brands stand or fall based on their anthropomorphized identity all the time - doesn’t matter how comfortable or cool Yeezy shoes are/were, or how good the entertainment content from The Weinstein Company, etc.

Not to suggest Elon’s sharing ranks with Ye or Harvey, instead only to point out that it seems non-controversial that if the nameplate personality of a brand decides to become publicly controversial, the underlying quality of the product decreases in importance.

That’s the power of “brand.”

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[ÆCIII]

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but, it was in the video - he reads the paragraph​

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you’re kind of seeing ghosts where they don’t exist. This is a serious brand intelligence company that does brand polling across thousands of companies and hundreds of industries, using serious statistics.

Their brand data is used as market intelligence. I can’t imagine a company in this line of business attempting obviously biased results in order to achieve little more than the nothingburger assertion that Musk’s antics in 2022 have negatively impacted Tesla’s brand image. Did anyone seriously doubt that was the case?

Brands stand or fall based on their anthropomorphized identity all the time - doesn’t matter how comfortable or cool Yeezy shoes are/were, or how good the entertainment content from The Weinstein Company, etc.

Not to suggest Elon’s sharing ranks with Ye or Harvey, instead only to point out that it seems non-controversial that if the nameplate personality of a brand decides to become publicly controversial, the underlying quality of the product decreases in importance.

That’s the power of “brand.”

Regardless if I misread or overlooked decimal places of sample size in the video, I think my points about the timing and agenda of such a survey are still valid. There is also stil no way to know if each of the respondents were actual Tesla owners or not, and the fact they did 365 different polls is also suspicious. Why couldn't they do just one single large enduring poll like Elon or anyone does on Twitter? Why 365 polls? How do we know there were not actually more polls taken with them chosing the 365 that support a certain agenda?? BTW, intentional deceptive tactics are not 'ghosts'. Marketing presentation methods have been known for decades and have also been taught commonly in elementary school curricula.

It's very refreshing that Tesla has chosen to focus on the product substance instead of all the short term brand hype nonsense, and it's quite obvious that it has not needed any 'power of "brand"' which is one reason why the media is showing resentment for Tesla continually making them (the media) irrelevant.

Not even Tesla's doing, but the media has also self imploded their own 'power of "brand"' by consistently lowering their standards of integrity and honesty to irreversible all time lows. I would say that the MSM has Negatively 'anthropomorphized' their own brand, by exemplifying the worst examples of deception and dishonesty that humanity has ever seen. The MSM 'brand' itself certainly isn't standing or rising, with ratings continuing to fall.

While I get your emphasis on 'marketing intelligence' and brand association, I think a lot of that will not apply quite the same way in the future like in the past, as consumers choose information sources that are more independent and less centralized, which is a very wise choice.

Tesla hasn't needed 'marketing' nor 'advertising', and still is thriving with over 40 percent increase in sales last year while most other auto makers were losing sales. That is the real state of auto brands today regardless of any MSM or research firm's narrative desperate for the contrary.

So the MSM and hired research firms can do hit pieces on Tesla all they want, but Tesla is still knocking it out of the park, and legacy auto makers are striking out. All the rest is just noise.

- ÆCIII

 

[cvalue13]

I think my points about the timing and agenda of such a survey are still valid. There is also stil no way to know if each of the respondents were actual Tesla owners or not, and the fact they did 365 different polls is also suspicious. Why couldn't they do just one single large enduring poll like Elon or anyone does on Twitter? Why 365 polls?

with each new sentence, you’re only betraying that you don’t understand what “brand” means, the business of marketing research, how statistically rigorous polls work, etc.

more importantly, you appear uninterested in fixing any of that

carry on

 

[charliemagpie]

Tesla will become the biggest company in the World.

Of course Tesla is impacted, but brand awareness globally has moved into the top 3. AND ?


Take that to the bank.

 

[ÆCIII]

with each new sentence, you’re only betraying that you don’t understand what “brand” means, the business of marketing research, how statistically rigorous polls work, etc.

more importantly, you appear uninterested in fixing any of that

carry on

Apparently legacy auto is the one who needs to 'fix that' and certainly not Tesla. Perception alone doesn't generate revenue, but production, deliveries, and a compelling product experiences certainly do.

Today there are far greater information sources for the individual buyer. I do agree brand is an important perceptual factor, but I also believe Tesla has succeeded in a model where compelling product substance is what solely creates it's brand.

But I always verify substance of anything I take delivery of, regardless of my own previous perceptions about the 'brand'. End of the day your ownership experience will be based on the substance of your product regardless of it's 'brand'.

Most intelligent people will take substance over 'brand' any day. Tesla understands this too. That's why they're not emotionally obsessed with too many badges and labels. Franz even touched on that in his recent interview with RTL. He and Tesla are focused on a positive compelling ownership experience. They are focused on substance and not brand, and I'm glad they are. They just allow the substance and ownership experience to generate the 'brand'. Who needs media when you've mastered that?

- ÆCIII

 

[cvalue13]

They are focused on substance and not brand, and I'm glad they are.

If they are focused on substance and not brand, then why do you give two sh*ts about marketing research suggesting their brand has taken a hit? Should it not for you be both uninteresting and unsurprising?

Seems like you should be able to put your tin hat away, and have a beer!

 

[Qball]

As much as all the poor negative coverage is on mainstream media the old saying any exposure is better then no exposure, it’s free marketing. Like I said when some people cry about Twitter letting Trump back on Twitter, what do you think the almost 50% of American think about Elon and Tesla? When “celebrities” bash or sell their Tesla, what do you think rest of common folks who used to think Tesla was for celebrities think? All this will be a major boom for Tesla after CT is out and especially when affordable model 2 is finally out.

The more mainstream media bashes Tesla the better the Tesla brand will be!

 

[ÆCIII]

If they are focused on substance and not brand, then why do you give two sh*ts about marketing research suggesting their brand has taken a hit? Should it not for you be both uninteresting and unsurprising?

Seems like you should be able to put your tin hat away, and have a beer!

Well I could ask you the same thing - because if you have an F150L (Nice Truck BTW!), then why are you caring about what's said in Cybertruck forums? I don't really give two sh*ts actually, but was trying to clarify why others shouldn't give two sh*ts either.

I'm not trying to irritate you, and there's no need to accuse me of having a 'tin hat'. I actually think you have made some valid points, but I also think they belong in the past for a lot of competitive situations today - and it's sort of like comparing Tesla's 'agile' approach, to traditional manufacturing 'waterfall' approaches. Change is inevitable.

Good luck with your truck.

- ÆCIII

 

[cvalue13]

Well I could ask you the same thing - because if you have an F150L (Nice Truck BTW!), then why are you caring about what's said in Cybertruck forums?

I have a very early CT reservation, which was made a full 18 months before the F150L was announced. Then 2.5 years after the CT reservation, Ford delivered me my F150L. At some point, possibly still years from now, Tesla will deliver me a CT.

There’s a weird thing on this forum, where people treat vehicle choices like some immutable personality trait … like gender identity.

Strange behavior, particularly when it comes to the CT - which doesn’t yet exist, has been languishing in “release” for over three years, and for many buyers has several years to go before delivery.

What are people expected to do, ride a unicycle until Tesla can get their sh*t together?

 

[ÆCIII]

I have a very early CT reservation, which was made a full 18 months before the F150L was announced. Then 2.5 years after the CT reservation, Ford delivered me my F150L. At some point, possibly still years from now, Tesla will deliver me a CT.

There’s a weird thing on this forum, where people treat vehicle choices like some immutable personality trait … like gender identity.

Strange behavior, particularly when it comes to the CT - which doesn’t yet exist, has been languishing in “release” for over three years, and for many buyers has several years to go before delivery.

What are people expected to do, ride a unicycle until Tesla can get their sh*t together?

I don't blame you for not waiting either, especially if you can afford such a great alternative in the mean time and you're living in Austin, TX. If I were there right now and had that, I'd be driving it out all over the hill country every weekend. You'd never see me with it on sixth street though. Maybe on the Mopac, 183, Ben White or at the County Line (restaurant) out towards West Lake, or in the outlying communities and towns. but likely never in downtown. What a lot of people will not realize, is how cheap you could drive that truck all over Austin and in the surrounding areas, at about ¼ or less of the cost of a gas or diesel F150.

BTW I don't think Teslas are perfect or an 'immutable' choice either, even though I may often sound like that. Here are few things I put up with but do not like:

Tesla needs to put air or water spritz nozzles on their side and rear cameras to help keep them clean at times, because they often get obstructed in rain, winter, or dirty muddy environments. I'm hoping they'll do something better in that regard in the HW4 components. Tesla needs to start addressing speed bumps in their FSD sensing and visualizations, because they are many, they're not going away, and they can damage suspension if hit too harshly at high speeds. Tesla needs to get that stupid "Changing out of rightmost lane" behavior removed from their FSD software and fire the programmer or whoever had put in that code. I think Tesla should allow bright headlamp activation by the driver in FSD mode (but not dim if FSD wants it bright). I think Tesla should not be so reliant on cellular connectivity for functionality like voice commands, where I've driven outside of coverage areas and then voice commands don't work. I think Teslas should bias their lane centering away from large vehicles on one side or when vehicles are close to intruding into my lane, because Autopilot stays in the exact center far too much for various situations which is very unnerving. I think FSD should do a better job of signaling when preparing to enter turn lanes. Also, I'm not sure if I'll be able to get used to the yoke or not.

So these are just a few things I don't like, and I'm sure others have more too. But many of them are easily fixed either in software or minor hardware refresh. If I started listing all the good things I liked, I could probably list four times that much. I also think your example of waiting applies to those few waiting for a newer roadster, and I'm sure many companies and individuals were really having to be patient waiting on the Semi as well.

But I think since Tesla is trying to set their bar so high at times accomplishing the almost impossible by creating optimal vehicle designs and also manufacturing them at scale, it makes the complexity and challenge exponentially more difficult which Elon has tried to explain on a few occasions. I think the factory tooling and machinery systems has taken longer than Tesla expected with many things out of their control causing additional delays. I think Tesla insisting on quality standards for manufacturing means some things will 'take as long as they will take'.

I think many don't (get) it, really, until they finally get their Tesla (or finally get a Cybertruck one day), and realize the amazing performance, mannerisms, tech, and just everything about the vehicle starts to sink in and makes one begin to understand what a complex problem Tesla has solved with each unique model, and then they realize it was worth all the wait. I waited two years on the Model 3, but not 2½ years like you have on the CT. Hopefully per Franz's alluding in the last interview, people will begin getting deliveries later this year, or at least some employees anyway.

- ÆCIII

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