HaulingAss
Well-known member
- Joined
- Oct 3, 2020
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- Location
- Washington State
- Vehicles
- 2010 F-150, 2018 Model 3 P, FS DM Cybertruck
The size of the market for expensive trucks is dependent upon what you get for your money. Just as the Model 3 greatly expanded the size of the premium sedan market, so will Cybertruck greatly expand the market for trucks costing $60K or more. I felt the F-150 Lightning was a particularly poor value, mostly because I already have an F-150 and I hate the way it drives (which is largely due to it's body on frame contruction). I would pay a lot more for a better truck and so would a lot of other people who are not cash constrained.in 2022, Ford sold 15,617 lightnings and Rivian sold 20,332 electric trucks. This is the annual demand for 80-100 k electric trucks (apparently there are lots of lightnings sitting on lots, they are getting discounted and cutting back on production)
Once the CT hype dies down in about a couple of months, this is the current market for electric trucks.
https://www.barrons.com/articles/ford-f150-lightning-sales-december-51672932657
Also, the sales of expensive electric trucks, the R1T and F-150 Lightning, would have been much higher at the published prices, probably 3-4 times higher, had production been greater. There was an issue with supply which caused the real prices and/or wait times to go up which dampened demand. People underestimate how difficult volume production is. 20K electric trucks in one year might not sound like a lot for the second year of production but try telling that to RJ Scaringe!
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