OldDirtyRobot
Well-known member
- Joined
- Apr 2, 2024
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- 284
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- Location
- Texas
- Vehicles
- Model Y, CT Dual Motor
- Occupation
- Regulatory Interpretation

The rise in sales has more to do with units produced than it does demand. Ford was struggling to get them out last year, especially in the 2/3s of the year (70% of '23 production came in the last four months).The F-150 Lightning is clearly not meeting sales expectations. But is this because of the Cybertruck? No, based on the sales numbers from the latest KBB EV Report:
During the first three quarters of 2023 (pre-Cybertruck), Ford sold 12,260 Lightnings.
During the first three quarters of 2024 (post-Cybertruck), Ford sold 22,807 Lightnings.
So Lightning sales have actually risen by 86% since the fourth quarter of 2023, when the Cybertruck became available.
The problem is that Ford built production capacity for 150,000 Lightnings per year. They are way below that. In fact, the entire electric pickup segment -- including Cybertrucks, Rivian R1Ts, Silverados, Sierras, and Hummers -- is below than that level. Even if every other electric pickup magically turned into a Lightning, it would still be below Ford's overly optimistic expectations.
There are only so many EV truck buyers right now, and its pretty clear the CT has take a bite out of both Rivians and Fords sales. Will that last, who knows.
You are are right though, the bigger issue is the size of the market for EV trucks. If truck owners were honest with themselves, EV's work for the majority of their use cases. However, most truck owners fancy themselves as avid off-roaders or towing heavy equipment weekly, but in reality their truck is used to brings shit home from Lowes and all the off-roading they will do is driving down someone's gravel driveway.
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