$69,990 is new price for Dual Motor AWD Cybertruck

[SCTesla]

It was already debunked by several tesla higher ups this was not a RWD inventory removal and the trucks were new models. People will say anything to justify over paying for their previous purchases

1. It was not debunked.
2. It's a new model that started out to push out those RWD parts.

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[RVAC]

At $70k, it would take much longer to clear out the inventory. They had anticipated to sell RWD last year, but barely sold 500 RWD. Supply chain components minimum buy quantity were probably in the thousands. RWD had unique components they had to produce.

Additionally, I think it was also to redeem RWD owners (screwed out of cancelled tonneau cover) to allow trade in with minimal money loss. RWD was $70k last year before fee and taxes, but had $7500 EV tax credit.

Selling out a year's worth in a few days would mean it was mis-priced. Couple that with the initial decision to offer a stripped out RWD at $70k and it would mean whoever runs pricing at Tesla needs to be fired.

If that were the intent.

Likely they wanted to gauge the pricing model, and offering a lot more truck for $10K less got a lot to put their orders in

Sure, but the intent is different. You're setting it at $59k to gauge price-demand levels not clear parts inventory. Not sure how useful that is when Elon ends up xeeting it's only for 10 days, though.

 

[silvioscope]

At $70K, it is not a good value anymore. Better to get the premium with ventilated seats, rear screen, better audio, air suspension, etc.

 

[DrShah]

Not without FSD transfer. Now it dies on HW3 vehicles and people move on to Rivian R2’s.

but it was offered!

 

[EricGregori]

See I don't know about this one either and I don't trust it. A lot of us put our money down when it was $69k for a Beast didn't seem to secure much. Also, even though I have no skin in this game, I think Tesla needs to make good on their order by March for FSD transfer offer. Their whole thing was you get what you get when you order it - some people missed out on Luxe, some free Supercharging, etc... It was based on the current offer at the time, changing it after the fact is just bad business.

Refundable $100 is not the same as non-refundable $250.
The terms were very clear.
I think Tesla learned a valuable lesson with the CT release. People do not understand engineering. They do not understand that things change. People do not understand inflation (which was almost 20% from 2019 to 2023).
Tesla's biggest problem is that they are very smart people and they assume everyone is very smart. I think they learned their lesson.

19.4% cumulative US inflation (CPI Nov 2019: 257.208 → Nov 2023: 307.051).
Announced base $39,900 → inflation-adjusted ~$47,630. Actual launch price: $60,990 (53% above original announced).
Inflation explains much of the rise from the dual-motor announced $49,900 (adj. ~$59,570) to the initial available model.

 

[not_elon_]

but it was offered!

Bait-and-switch style

 

[koolio]

The temporary $60k was most likely to reduce RWD parts inventory and also gesture to abandoned RWD owners opportunity to trade in with minimal loss. I got 60k trade-in on my RWD when traded to the AWD "premium", so this would been near even trade if was announced before I had ordered. However, actually glad it didn't since transferring FSD would not have worked out.

$70k is still reasonable for the unique Cybertruck. While some say it is "just" $10k less than premium, $10k is still $10k to most people, while It gives option for people that do not want air suspension, leather, rear screen, or premium audio. Not as in value in features but in terms of low maintenance and simplicity. I know, I would have, because I am one of few to bought the RWD.

Out of curiosity, how much of a difference did you notice going from the coil springs (with adaptive dampers?) to air suspension?

 

[Sjohnson20]

They got enough orders to keep them busy all year now. Maybe they will do this again next year if sales slump. Or this was just to move those RWD parts. Anyways it was a good sale and lots of people are going to get a great vehicle for 59k.

 

[AlDente]

As usual Tesla does the unexpected. I ordered the Premium DM just 3 day before the $60K and briefly considered switching. I decided the wait and the missing features did not justify the change. If anything, I think this little episode of "Test the Market" only further justifies the price of the Premium DM from a profit margins perspective.. There are plenty of $80K+ pickups on the market and I'm comfortable that the Cybertruck with all of it's technology, utility and uniqueness makes the price easily justifiable for me. If you can't afford it you shouldn't buy it.

Tesla missed the mark on an affordable mass produced truck that would change the pickup market forever. With Rivian still significantly under water with it's $80-100K+. easier on the eye, less technologically advanced trucks selling like the boutique product they are. The Cybertruck brings more to the party and more importantly Tesla actually makes a profit if not a large one.

With their AI driven ADAS system finally reaching the true autonomy potential that Musk had been touting for years, switching from vehicles that can be driven like the Cybertruck to vehicles that must drive themselves like Cybercab is big swing at a real game changer in human transportation. Like all Tesla models, the Cybertruck was just another step in that development.

The current pricing represents a high COGS and relatively thin margins that are typical in the automobile industry. Obviously Tesla has no interest in staying in that traditional Auto segment where foreign competition (China) will only increase that margin squeeze.

AI and true autonomy have always been to goal, not making high volume low margin BEV's. I see my purchase of the Cybertruck as getting an extremely versatile and durable vehicle that I can drive ... and, that can drive me when I no longer want/need to drive. I'm viewing this as a +/- 20 year ownership and I'm hoping that plan works out but if not, I will still get great utility from the Cybertruck and maybe even a little fun ...

 

[Davelv]

Why keep selling more at $60k when delivery is mid 2027. In a year it will return to this price as the factory catches up to the probably 120,000+ dual motor orders received in just ten days.

 

[resellpanda88]

The temporary $60k was most likely to reduce RWD parts inventory and also gesture to abandoned RWD owners opportunity to trade in with minimal loss. I got 60k trade-in on my RWD when traded to the AWD "premium", so this would been near even trade if was announced before I had ordered. However, actually glad it didn't since transferring FSD would not have worked out.

$70k is still reasonable for the unique Cybertruck. While some say it is "just" $10k less than premium, $10k is still $10k to most people, while It gives option for people that do not want air suspension, leather, rear screen, or premium audio. Not as in value in features but in terms of low maintenance and simplicity. I know, I would have, because I am one of few to bought the RWD.

If you received a 60K trade in offer why not move to the AWD? It's almost the same price of what you paid if you got the Federal credit and 1,000 referral.

The only factor may be FSD if you purchased that outright.

 

[Beyond]

That was a reservation. This $250 is a non refundable order agreement.

Changing the FSD transfer policy after people have ordered is a very bad decision. Due to the revised/rescinded FSD transfer policy I predict that that a lot of people will take delivery of the $59k model, sell it for a small profit and keep their Tesla with life-of-vehicle FSD. It also erodes trust in the company and customer loyalty. I hate to have to say it but changing a policy after order is simply next level sleezy. I wouldn't have believed it of Tesla.

 

[resellpanda88]

Not without FSD transfer. Now it dies on HW3 vehicles and people move on to Rivian R2’s.

Looking forward to what autonomy+ can do.

 

[AlDente]

Not without FSD transfer. Now it dies on HW3 vehicles and people move on to Rivian R2’s.

Frying pan into the fire. The R2 is Rivians hail mary to get to any level of profitability. Frankly, I can't see it. Scarange is a super nice, smart and smooth talking sales guy so who wouldn't prefer him to Dr Evil (Musk)? Truth is, Rivian is only trying to follow Tesla's playbook and get to low margin BEV sales but with their lack ot originality and engineering/manufacturing prowess, they will get their lunch eaten in that international market game.

 

[Outdoors]

Changing the FSD transfer policy after people have ordered is a very bad decision. Due to the revised/rescinded FSD transfer policy I predict that that a lot of people will take delivery of the $59k model, sell it for a small profit and keep their Tesla with life-of-vehicle FSD. It also erodes trust in the company and customer loyalty. I hate to have to say it but changing a policy after order is simply next level sleezy. I wouldn't have believed it of Tesla.

Someone likely said great idea. Then realized these sales were at super low margins.
Maybe a little focus group planning could have figured the price-point a little better.

I am sure Elon changed the terms. I don't see anyone else having the balls to do that for fear of Elon's backlash. Does show where we stand in his mind.

Someone at Tesla screwed up, so screw the customer instead. Other companies have done it, but maybe not as blatant stare you in the face screw.

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