ÆCIII
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Note: I really like Dave Lee and his content, so this critique is not directed at his channel, but at the survey firm depicted in this particular video.
One major flaw in the survey, is that the depicted sample of 33,597,333 online respondents on the chart, are far greater in number than the current whole Tesla owners fleet both in the U.S. and worldwide. So this survey is not representative of actual Tesla owners at all, but instead with at least 90 percent of the answers based on ideology or personal perceptions from the 'cheap seats' without any direct experience or ownership of Tesla products.
How can anyone really comment on a 'Brand', if they don't have any experience owning the brand's products? How can a firm purport to conduct a representative survey, when at least 90 percent of their participants questioned, have no experience in the subject? Oh wait, the MSM does this all the time don't they? ...
One can call it 'Brand Perception', but for this survey that's really all it is. But you're always going to have naysayers with every brand due to rumors or whatever, and many of those naysayers will have never tried the product, and never actually will try the product.
The actual demand, sales, and testimony of Tesla owners is far more accurate and truthful, and will tell the real story. The timing of this survey coming out 'right now' is interesting, when legacy auto is getting so desperate. The 'competition is coming' (while running backwards). Sort of reminds me of who the true ownership stakes in 'Consumer Reports' are (and it's not the 'consumers' at all).
We know how the MSM is treating Tesla. It's a direct conflict of interest for the MSM to be objective about Tesla, because if Tesla's non-advertising business model continues to succeed, other companies may follow suit and stop wasting their billions on MSM advertising as well. So I think this survey is a kind of a waste because it really is just a reflection of what the MSM is trying to do to Tesla, but doesn't exclusively reflect sentiment of actual Tesla owners. I don't think this survey has any relevance to Tesla's actual long term demand at all.
I don't think a 'Brand' survey is ever going to be anywhere near accurate, if participants are not verified as owners or users of a product, but instead can be any online viewer from the sidelines just squawking sentiment injected into their heads by the MSM. That's exactly how this survey appears to me.
- ÆCIII
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