Tesla's no longer luxury priced - Almost $5K Below Average US Car Price (All car types, ICE, BEV, PHEV HEV)

[firsttruck]

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video below cued to 6:34 - Elon Musk's Price Was - Tesla Almost $5K Below Average US Car Price

Gary Black JUST downgraded Tesla stock price target... AGAIN.
Tesla stock news - Gary Black is reducing his Tesla stock price target... AGAIN. Some Tesla stock investors today are also generally not happy. But Tesla stock barely moved today.
Apr 14, 2023
Matt Pocius on Tesla Stock & Money

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Tesla Undercuts Average US Car by Almost $5,000 in EV Shakeout
Elon Musk’s latest US price drop brings Tesla’s electric-vehicle premium to a record low.
February 21, 2023
By Tom Randall
https://www.bloomberg.com/news/arti...-car-by-almost-5-000-in-ev-shakeout#xj4y7vzkg

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[firsttruck]

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Tesla Undercuts Average US Car by Almost $5,000 in EV Shakeout
Elon Musk’s latest US price drop brings Tesla’s electric-vehicle premium to a record low.
February 21, 2023
By Tom Randall
https://www.bloomberg.com/news/arti...-car-by-almost-5-000-in-ev-shakeout#xj4y7vzkg

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2023Apr15 8:33 PM - Elon Musk:
We're not starting a price war", we're just lowering prices to enable affordability at scale

 

[jerhenderson]

2023Apr15 8:33 PM - Elon Musk:
We're not starting a price war", we're just lowering prices to enable affordability at scale

that is the way.

 

[Gurule92]

2023Apr15 8:33 PM - Elon Musk:
We're not starting a price war", we're just lowering prices to enable affordability at scale

Translation: We aren't starting a price war. We're starting a revolution

 

[jerhenderson]

2023Apr15 8:33 PM - Elon Musk:
We're not starting a price war", we're just lowering prices to enable affordability at scale

translation: " we're hastening the demise of the ICE."

it has nothing to do with a lack of demand - it's about increasing demand having new factories able to deliver. Does gross margin get affected? maybe. but selling more product at a lower GM still results in higher overall cash earnings.

 

[firsttruck]

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Did Tesla Start a Price War?
Elon Musk spoke out on Tom Randall's claim that Tesla has begun a price war against combustion engine vehicles.
Apr 16, 2023
James Stephenson

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Did Tesla Start a Price War? More Tesla Price Cuts!
Apr 16, 2023
Dr. Know-it-all Knows it all

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[Ogre]

Controversial opinion.

There is no such thing as a “Luxury Car”.

People pay a premium for some features and for build quality and to some extent, brand.

Tesla brings many/ most of those features to all of their cars and will continue to do so regardless of price. If Tesla ever releases a $25,000 car, it will have most of these features. This is already and will continue to cause headaches for other makers.

 

[Diehard]

There is a post on Lightning forum about Ford opening order to non reservation holders and possibly lowering prices. That may be more good news for CT pricing. If Ford is being surprised by cancellations, Tesla should take that possibility into their pricing strategy (unless Lightning reservation holders are cancelling in anticipation for CT).

 

[Ogre]

There is a post on Lightning forum about Ford opening order to non reservation holders and possibly lowering prices. That may be more good news for CT pricing. If Ford is being surprised by cancellations, Tesla should take that possibility into their pricing strategy (unless Lightning reservation holders are cancelling in anticipation for CT).

You’ve been able to buy Lightning’s from dealers without reservations for the last couple months. A dealer up in Portland has 2 in stock listed at MSRP. They aren’t even particularly hard to find.

 

[CyberGus]

You’ve been able to buy Lightning’s from dealers without reservations for the last couple months. A dealer up in Portland has 2 in stock listed at MSRP. They aren’t even particularly hard to find.

 

[jerhenderson]

You’ve been able to buy Lightning’s from dealers without reservations for the last couple months. A dealer up in Portland has 2 in stock listed at MSRP. They aren’t even particularly hard to find.

same here .. BC Canada

 

[Diehard]

You’ve been able to buy Lightning’s from dealers without reservations for the last couple months. A dealer up in Portland has 2 in stock listed at MSRP. They aren’t even particularly hard to find.

That is probably because people are bailing on their reservation and leaving their trucks with the dealer. If that is a general trend of people thinking twice before spending big money on depreciating asset, then CT may see some impact too. Like folks expecting a delivery in 26 May get theirs in 25.

 

[Ogre]

That is probably because people are bailing on their reservation and leaving their trucks with the dealer. If that is a general trend of people thinking twice before spending big money on depreciating asset, then CT may see some impact too. Like folks expecting a delivery in 26 May get theirs in 25.

I’ve been saying this for 2+ years now.


The $80k+ truck market Is under 50,000 a year. It’s a tiny market. The people willing to pay a big premium for electric have dried up. The curiosity factor is done and now people buying trucks are actual legit truck buyers who need to justify their purchase.

 

[cvalue13]

Not to disagree with the softening of the Lightning market, and effects of interest rates on sales, etc.

But there’s some degree of distortion of apparent availability. Lightnings in a certain stage of the order process show up as inventory on dealer websites.

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