.

[HaulingAss]

Spoken like a true non-truck owner!

I've never seen a truck owner repair dents and paint scratches. In fact I see more trucks with massive dents, scrapes and bruises than not. A guy down the street "repaired" his destroyed truck bed by swapping it out for a slightly less destroyed truck bed in the wrong paint color! Slow clap.

Joking aside, my point is that truck owners who repair dents and scratches exist.. but they are most certainly not the majority of truck owners... hence not a great example of cost savings in a common ownership lifetime of a truck.

I've been a truck owner most of my adult life (current truck is a 2010 F-150).

Truck owners are different nowdays from the truck owners I've known for decades. Trucks sell in huge volumes and farmers/fisherman/carpenters make up only a small percentage of all truck owners. Drive through any American suburb and you will see shiny, newer trucks all over the place. You had better bet these get repaired when they get dented and scratched! Just ask any bodyshop!

My brother is a Ram 2500 owner. The first year he owned it he was at the supermarket with his wife, and they watched in horror as a shopping cart was blown by a strong gust of wind right into his pride and joy. The empty cart left a nasty dent about the size of an apricot behind the door of the cab. He's the kind of truck owner that doesn't fix minor damage. But now it's a much uglier rust spot, it makes his truck look like an old beater and everytime I mention it, he winces. You had better believe even the kind of truck owner who doesn't repair dents and scratches is going to appreciate just how damage resistant the Cybertruck's exterior shell is. The Cybertruck will be the only truck that can honestly be called "tough" without having to pretend. Legacy trucks are not "tough", they are soft and fragile. Seriously, they can't even take on a grocery cart. The cart was undamaged.

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[CyberGus]

In Texas trucks are everywhere. Everyone has a truck. The parking lots of all these high-tech companies are full of shiny trucks that have never ever gone off-road or moved cargo bigger than a case of beer.

I literally roll my eyes when I read someone postulating what "most truck owners" will do, when that's a wide and varied demographic. And then I punch myself if the throat to keep from screaming when I hear "yeah but those are not real truck owners".

 

[HaulingAss]

The truck you show is exactly my point. The Limited msrp is 78-84k. And it has NEVER amounted to more than 1% of overall F150 sales. NEVER means there is a price cliff 99% of buyers of the Ford don't go over.

Im reserved for a CT3. If its going to be much over 75k at purchase time, im going to consider dropping down to CT2. iv owned exotics, but i wouldn't go that high for a truck. Im older and hopefully wiser now

It doesn't matter how nice the CT is. At a certain price, you will be challenged to find a qualified and willing buyer. Elon knows this and has stated it.

The only way i see 85k+ CTs sold at more than boutique volume is if it attracts a non typical truck buyer as stated in my thread title. I'm 30/70 on that happening.

Most Cybertrucks will be sold for well under $85K so I guess I don't see what you are arguing.

 

[ED_SFO]

Didn't see anyone mention we do have a direct comparison on what are the real world ev truck owners are paying, the rivian R1T. Most of those trucks are over $80k otd. And they have about 70k reservations before the price hike. We don't know the conversion rate but I do know they will sell every single one they make regardless of configuration. I think Tesla can sell 100k $80k CT over a 2 year period easily.

 

[HaulingAss]

I agree. Tesla needs to keep their top trim below $80k for mass market penetration. The problem is the CT3 is too good. It exceeds the range of all Tesla's, with seating for 6, AWD and wicked acceleration plus off-road and towing capabilities. Why would you buy any other Tesla that cost more. Unless your really want a sedan/small SUV.

Tesla will be battery constrained for the next several years. This is a major problem for CT3 reservation holders.

Tesla needs to keep their top trim below $80K for mass market penetration? What a uninformed thing to say!

The price of the top trim never dictates how many lower and mid trims a maker sells. Your table doesn't support that either because the F-150 is the best selling truck in the U.S. and the top trim easily climbs well above 80K once you add four-wheel drive (which most buyers do).

Can we try to keep the FUD real?

 

[Jhodgesatmb]

Are you kidding? I see 80k trucks all the time. I just built this f150 on ford's website and just tried to give it comparable features to the CT and it's still only a hybrid power train.

I don’t think that many people realize how expensive cars and trucks have gotten. Yes, you can buy a pickup for less but not a full-sized pickup. My last car was a Lexus RX hybrid and when I was considering a Model Y I did a feature and price comparison to a new RX and they were very similar in price. But Elon is right that there is a price above which people won’t buy the truck.

 

[Crissa]

In Texas trucks are everywhere. Everyone has a truck. The parking lots of all these high-tech companies are full of shiny trucks that have never ever gone off-road or moved cargo bigger than a case of beer.

I literally roll my eyes when I read someone postulating what "most truck owners" will do, when that's a wide and varied demographic. And then I punch myself if the throat to keep from screaming when I hear "yeah but those are not real truck owners".

My spouse likes to tear into them as not being 'a real redneck' because that was reserved for like our grandparents and fathers who worked bent over in the field.

-Crissa

 

[Throwcomputer]

I've been a truck owner most of my adult life (current truck is a 2010 F-150).

Truck owners are different nowdays from the truck owners I've known for decades. Trucks sell in huge volumes and farmers/fisherman/carpenters make up only a small percentage of all truck owners. Drive through any American suburb and you will see shiny, newer trucks all over the place. You had better bet these get repaired when they get dented and scratched! Just ask any bodyshop!

My brother is a Ram 2500 owner. The first year he owned it he was at the supermarket with his wife, and they watched in horror as a shopping cart was blown by a strong gust of wind right into his pride and joy. The empty cart left a nasty dent about the size of an apricot behind the door of the cab. He's the kind of truck owner that doesn't fix minor damage. But now it's a much uglier rust spot, it makes his truck look like an old beater and everytime I mention it, he winces. You had better believe even the kind of truck owner who doesn't repair dents and scratches is going to appreciate just how damage resistant the Cybertruck's exterior shell is. The Cybertruck will be the only truck that can honestly be called "tough" without having to pretend. Legacy trucks are not "tough", they are soft and fragile. Seriously, they can't even take on a grocery cart. The cart was undamaged.

I didnt disagree that the cybertruck will be so much more durable and greatly appreciated so.. but I don't think the vast majority are of the second truck owner type that you describe. Some places yes, but most places I've spent time in no. Florida is one of the exceptions where everyone and their brother has a shiny new massive truck which they have lifted and installed massive tires on for their own ego. I won't dispute this second group of truck owners seems to be growing exponentially.. mainly cause trucks are now a lifestyle choice for so many instead of a utility choice.

My 2007 ridgeline wears the peeling clear coat on the hood, passenger side body panel dangling off the wheel well and dented tailgate with pride (i've kept the interior like new as needed by doing my own repairs to the headliner and various other broken items over the years cause that is what is important to me.. not what people see)!

 

[CyberGus]

My spouse likes to tear into them as not being 'a real redneck' because that was reserved for like our grandparents and fathers who worked bent over in the field.

-Crissa

all necks matter

 

[Halemarine]

Not arguing that trucks haven't gotten frilly lately.

But it's been well demonstrated that a 10k increase in price can drop the potential market by 90%.

Even with the expectation of inflation raising what buyers are willing to pay (not what they can pay), there are a bunch of trucks all available at a high price, but less buyers willing to jump for them. If someone could buy an $80+k truck, they probably will more easily go for the Rivian, Ford, or Silverado.

How many stay for Cybertruck features? Probably an equal amount, honestly.

But it's still not the same mass market appeal.

-Crissa

I agree with you. I have many family and friends that are either not willing to purchase an EV or are put off by design of the Cybertruck.
Personally I love both EV's and the brash look of the CT!
Being a Tesla owner for nearly 2 years, I don't believe that is any other vehicle I would purchase!

 

[TheLastStarfighter]

The price of a typical truck is irrelevant. The average transaction price for a midsize SUV in 2021 was $43,623. A Model Y is $68k before options. Full size truck is $57,267. The Model Y enjoys a 56% premium. If a Tesla truck enjoys the same factor, you're looking at $89k.

The CT will also command more attention on a night out than Bugatti. For the first year they can charge whatever they want and people will pay it. If they want to sell 250k a year, they need to get the price down, but for the first year or so they can charge whatever they want.

 

[TBONO]

The price of a typical truck is irrelevant. The average transaction price for a midsize SUV in 2021 was $43,623. A Model Y is $68k before options. Full size truck is $57,267. The Model Y enjoys a 56% premium. If a Tesla truck enjoys the same factor, you're looking at $89k.

The CT will also command more attention on a night out than Bugatti. For the first year they can charge whatever they want and people will pay it. If they want to sell 250k a year, they need to get the price down, but for the first year or so they can charge whatever they want.

I tend to agree. I just saw a Rivian truck 2022 1200 miles for sale for $125,000 in Bellingham Washington a pretty small town.

 

[Macgyverfever]

How can everyone afford not to buy an EV?

ICE vehicles need oil changes, pads/rotors, belts, and expensive fuel. My Cybertruck will charge at low cost, needing only new tires periodically.

Average selling price of a new car is ~$45k, EVs $55k, SUVs $65k, Luxury/Sports $99k+. The Cybertruck is EV, and SUV, and Luxury/Sports, so the prices seem very reasonable.

I agree that Tesla won't sell 1M Plaid CTs, but no one suggested they would? The reservations are 85% dual/tri ($49k-$69k) with most as dual-motor.

EXACTLY! That's what I keep telling the wife - she doesn't understand because she can't look past its beautiful ugliness..

I'm gonna have a bear talk to her...

 

[YeahYeahYeah]

Hey MOD please just delete my account!!! f'ing censor me completely

 

[HaulingAss]

The CT will also command more attention on a night out than Bugatti. For the first year they can charge whatever they want and people will pay it. If they want to sell 250k a year, they need to get the price down, but for the first year or so they can charge whatever they want.

Huh? Get the price down from what? They already have far more than a million reservations based on the reveal pricing of $39.9K, $49.9K and $69.9K but it sounds like you're saying they need to lower the price further to sell more than 250K of 'em?

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