MKBHD review Ferrari Luce

[pinolero]

Johnny Ives is no longer relevant. This was his dream of an "Apple Car?" Overpriced ugly POS. Dude, get a Tesla.

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[pricedm]

So yeah, about that new Ferrari you got.

Don't forget the Faraday Future. It might be a parent to one of these...

 

[Mini2nut]

Everyone is missing the point of the Luce.

Ferrari manufactures roughly 13k cars per year and 95% of buyers are male.

How do you grow the business? You offer a Ferrari with softer styling that appeals to affluent female buyers. That's the new Luce.

 

[dalton108]

I'll take the new Mercedes Benz AMG GT 55 and invest the $400k difference.

I’m just waiting to see what the new roadster has to offer to see who’s gonna get my $250,000 for my last sports car. But it definitely won’t be Mercedes.

 

[dalton108]

Apparently they wasted no money on a design studio.

Worse. They wasted a shit-ton of money on Jony Ive.

 

[dalton108]

Everyone is missing the point of the Luce.

Ferrari manufactures roughly 13k cars per year and 95% of buyers are male.

How do you grow the business? You offer a Ferrari with softer styling that appeals to affluent female buyers. That's the new Luce.

They already had the California, the Portofino and the Roma. These did not grow the business.

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