NEWS: Jim Farley Posts Lightning Sales Tripled vs. 1H 2022

[cvalue13]

Just wanted to share an update, Ford has provided June figures now totaling out the quarter.

Versus June 2022, Ford Lightning sales are actually down 22%.

Quarter 3 total is 4,466 Lightnings total

what is production rate?

They're primarily producing Lariat and Platinum trim, at least for retail. Doesn't seem like folks can get hands on XLT, and Pro are seemingly a myth in retail. Ford says they'll begin focusing on XLT production, but I'll believe it when I see it.

where did you find this chart?

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[greggertruck]

what is production rate?

They're primarily producing Lariat and Platinum trim, at least for retail. Doesn't seem like folks can get hands on XLT, and Pro are seemingly a myth in retail. Ford says they'll begin focusing on XLT production, but I'll believe it when I see it.

where did you find this chart?

Chart was made with numbers from Ford. https://shareholder.ford.com/files/doc_news/2023/07/q2-2023-sales-final.pdf

 

[cvalue13]

Chart was made with numbers from Ford. https://shareholder.ford.com/files/doc_news/2023/07/q2-2023-sales-final.pdf

ah. yeah, they don't break out Dearborn F150 production between ICE and BEV

but just looking at overall F150 production in Dearborn, looks like May was a big pop, while June was a back-down... in fact all the total production trajectories appear to match the Lightning trends in your chart

Dearborn Truck Plant Ford F-Series (F-150):

Jan: 27,656
Feb: 28,575
Mar: 32,098
Apr: 27,309
May: 34,230
June 31,720
Tot: 181,588

EDIT TO ADD: SAVE FOR THE OBVIOUS PRODUCTION/SHIPPMENT HALT SPANNING FEB/MAR

 

[FarAway]

Any chance Ford buys Rivian?

That would solve a lot of problems for both companies.

 

[cvalue13]

Any chance Ford buys Rivian?

That would solve a lot of problems for both companies.

Ford made it's $200M ticket selling its Rivian position, and just got a $10B loan for BEV development

I see no reason it would complicate life with Rivian

 

[Crissa]

Any chance Ford buys Rivian?

That would solve a lot of problems for both companies.

Putting all the problems in one pile wouldn't help.

They're making trucks in vastly different ways, too.

Honestly, I can't see them having trouble selling the Lightning, they must be having trouble making them. Even at their inflated price.

-Crissa

 

[firsttruck]

Putting all the problems in one pile wouldn't help.

They're making trucks in vastly different ways, too.

Honestly, I can't see them having trouble selling the Lightning, they must be having trouble making them. Even at their inflated price.

-Crissa

Ford has both a production problem & a demand problem.

Production problem is they lose too much money on each unit made.

The demand problem is ICE F-150 market is primarily priced from $30K-$50K but the Lightnings being offered are $70K-$95K and at relatively high interest rates (the monthly payments are just too high).
The current Lightning is not good enough value to pay that much of a price premium (over ICE truck) and Lightning has real world problems with range when towing or hauling a big brick shaped like aero camper in the truck's bed. Yes, most truck owners do not tow or haul but almost all truck owners THINK they will sometime in the future.

 

[cvalue13]

The current Lightning is not good enough value to pay that much of a price premium (over ICE truck)

Absolutely. I was fortunate to get mine at release pricing, with fed rebate, at low interest, and when used vehicle bubble worked in my favor. My Lightning is worth every penny of that.

I wouldn't repeat that purchase today. That, even though I now appreciate my Lightning far more than I anticipated I would when I purchased.

It's tough times on the street. You can hear anything but change jingling or meat frying.

Lightning has real world problems with range when towing or hauling a big brick shaped like aero camper in bed.

Careful with putting too much weight on that stool leg. The CT will face every bit as much of this critique. It's only material advantage in this respect will come to whether a given model's battery is significantly larger.

 

[TyPope]

In 2018 Ford said by 2022 it have 40 electrified vehicles in its global lineup, of which 16 would be fully electric and the rest plug-in hybrids.

You aren’t trying to suggest to your readers that meant 40 entire vehicle platforms are you?!?

In 2018, Ford globally less than 40 vehicle platforms, across all of passenger, non-passenger, fleet and commercial, light and heavy duty, and at the same time with in 2018 were announcing they were exiting all but a few passenger platforms.

The 2018 assertion was that there would be 40 models available globally, but which model offerings across trim levels within platforms.

This is like public auto manufacturer parlance 101

And I bet you don’t have the slightest idea how many BEV or plug in vehicles Ford offers today.

You just constantly repeat and regurgitate unsubstantiated FUD. You’re basically just an unmitigated electric vehicle troll embedded within a pro-Tesla platform.

For anyone reading interested in honest discussion:

2022 All-Electric Models: 11-16 (depending on how you want to count fleet configurations)
Mach-E: 4 models
Lightning: 4 models
E-Transit: 3 models in 8 configurations (across cutaway, chassis-cab, cargo van)

As for total number of plug in/hybrid model offerings global offerings across retail and fleet, light and heavy duty, I can only quickly say there are 14 models the U.S. passenger/retail lineups alone

3 Escape plug-in hybrid
3 Escape hybrid
1 Explorer hybrid
6 F150 ICE hybrid

.... and the Maverick Hybrid.

 

[Deleted member 17810]

Any chance Ford buys Rivian?

That would solve a lot of problems for both companies.

Ford already invested heavily in rivian and gutted them.

Devilishly amazing move on their part, same as Amazon making rivian make their vans instead of their retail trucks.

 

[Ogre]

Just wanted to share an update, Ford has provided June figures now totaling out the quarter.

Versus June 2022, Ford Lightning sales are actually down 22%.

Quarter 3 total is 4,466 Lightnings total

I think it’s unlikely the timing of Ford’s sales collapse is coincidental here. Tesla reset everyone’s expectations of how much an EV should cost in January. Suddenly Ford is having trouble selling 2,000 trucks a month.

The announcement was actually mid-January, but since then sales fell off a cliff. Yes, I know there was a shutdown earlier this year.

 

[TyPope]

I ordered a Ford Maverick Hybrid last September to drive until my Cybertruck number comes up. I'm still waiting on Ford to make it and now it seems like they'll have to roll me over to a 2024 model. Thank goodness my 2018 F-150 is doing well still.
Ford is having issues all around, even in the $20k - $38k Maverick truck price point.

 

[cvalue13]

Ford is having issues all around, even in the $20k - $38k Maverick truck price point.

i havent been following the maverick as closely, but my impression has been instead that they can't (or wont) make enough of them, precisely because of the price-point

they've sold 43,000 maverick so far this year, which is a pretty good clip for a company careful to not cannibalize its own full sized market

that latter point, really, seems the broader production challenge for Ford, at a meta-level. it's arguably parallel to the Tesla discussion RE powerwalls and V2H. For every BEV unit Ford makes at a compelling price point, it is likely exchanging a sale, not creating one.

That's a pickle, and one Tesla is not contending with (outside, arguably, the powerwall analogy)

 

[TyPope]

i havent been following the maverick as closely, but my impression has been instead that they can't (or wont) make enough of them, precisely because of the price-point

they've sold 43,000 maverick so far this year, which is a pretty good clip for a company careful to not cannibalize its own full sized market

that latter point, really, seems the broader production challenge for Ford, at a meta-level. it's arguably parallel to the Tesla discussion RE powerwalls and V2H. For every BEV unit Ford makes at a compelling price point, it is likely exchanging a sale, not creating one.

That's a pickle, and one Tesla is not contending with (outside, arguably, the powerwall analogy)

That may be the right way to look at it. There probably aren't many Chevy or Ram guys out there who look at the Maverick and think "That's the vehicle that will get me to switch brands." It looks too much like their own brand and too similar in capabilitied. But, hit them with the Cybertruck and they'll say "Hey, that thing is so different and so much better, I'd be an idiot to not buy one." Okay, maybe not that exactly, but I'm a Ford guy. That's what I said. LOL...

Tesla, I think, will get a lot of Cybertruck sales from people jumping brands. Ford and Chevy and Ram won't be doing the same so they are dragging their feet when it comes to selling lower margin electric vehicles while stealing sales from their own more profitable lines.

That could explain why GM hasn't seemed too concerned with the number of Hummers they've sold.

 

[cvalue13]

The announcement was actually mid-January, but since then sales fell off a cliff. Yes, I know there was a shutdown earlier this year.

So Tesla cuts prices mid-January, Ford continues to have one if it's best sales months.

February 6th Ford has a public battery fire, halts all production and shipment until March 13 restart of lines, but those month's sales figures are driven by Tesla price cuts?

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