Photos of Cybertruck at 2022 Shareholder Meeting (Cyber Roundup)

Throwcomputer

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I bet there's gotta be something to differentiate between models, even if it's subtle. Like a little plaque that says CT2, or 4WD, or something. Then again, I don't really mind the purist/minimalist approach, crisp & clean.
One of the things that pisses me off about Tesla vehicles is the insistence on lack of badges. Specifically model. For the non Tesla fanboys seeing them around town and mildly interested, they have to actually go to the website and look them up and mentally compare them to what they see. It's very myopic for Tesla and Tesla owners to assume non Tesla owners are just going to reflexively know which model they are seeing. Badges are one of the ways how non owners and those not familiar with the brand get the models imprinted into their memory and can recognize and know what brand and model they are looking at on the road even without caring.

Simply from commercials and seeing cars on the road I have never and would never own, I can recognize a car brand and specific model of 95% of cars on the road. If I see a model I don't recognize, I look for the badge, and over time it's added to my lexicon of visual memory and then I know that model on sight. I see a Tesla, and yeah I can recognize it from the front "grill" but unless it's a Y, fuck if I know what model it is. It's a brand recognition thing they suffer from over this one decision.

 

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One of the things that pisses me off about Tesla vehicles is the insistence on lack of badges. Specifically model. For the non Tesla fanboys seeing them around town and mildly interested, they have to actually go to the website and look them up and mentally compare them to what they see. It's very myopic for Tesla and Tesla owners to assume non Tesla owners are just going to reflexively know which model they are seeing. Badges are one of the ways how non owners and those not familiar with the brand get the models imprinted into their memory and can recognize and know what brand and model they are looking at on the road even without caring.

Simply from commercials and seeing cars on the road I have never and would never own, I can recognize a car brand and specific model of 95% of cars on the road. If I see a model I don't recognize, I look for the badge, and over time it's added to my lexicon of visual memory and then I know that model on sight. I see a Tesla, and yeah I can recognize it from the front "grill" but unless it's a Y, fuck if I know what model it is. It's a brand recognition thing they suffer from over this one decision.
I differentiate the S, X, and 3/Y by the door handles.

The Y is like a Hulked-out 3, it's taken me awhile to tell them apart lol

No one will confuse the Cybertruck for any other vehicle ever (although I'll probably get a few DeLorean jokes, sigh)
 

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Actually took me a while to tell a 3 and y, especially coming at me. I got that down. Now i cant tell a y from an x.

The s probably differentiates itself the most because of size and curves. I used to not know an s from an 3 either
 
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One of the things that pisses me off about Tesla vehicles is the insistence on lack of badges. Specifically model. For the non Tesla fanboys seeing them around town and mildly interested, they have to actually go to the website and look them up and mentally compare them to what they see. It's very myopic for Tesla and Tesla owners to assume non Tesla owners are just going to reflexively know which model they are seeing. Badges are one of the ways how non owners and those not familiar with the brand get the models imprinted into their memory and can recognize and know what brand and model they are looking at on the road even without caring.

Simply from commercials and seeing cars on the road I have never and would never own, I can recognize a car brand and specific model of 95% of cars on the road. If I see a model I don't recognize, I look for the badge, and over time it's added to my lexicon of visual memory and then I know that model on sight. I see a Tesla, and yeah I can recognize it from the front "grill" but unless it's a Y, fuck if I know what model it is. It's a brand recognition thing they suffer from over this one decision.
Serious question. Why does this matter?

Does it matter if a random car on the road is a Model 3 or a Model Y? Or if it’s a dual or a quad Cybertruck?

I don’t get why it makes a bit of difference.
 

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Serious question. Why does this matter?

Does it matter if a random car on the road is a Model 3 or a Model Y? Or if it’s a dual or a quad Cybertruck?

I don’t get why it makes a bit of difference.
It's the new Punch-Bug
 


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Actually took me a while to tell a 3 and y, especially coming at me. I got that down. Now i cant tell a y from an x.

The s probable differentiates itself the most because of size and curves. I used to not know an s from an 3 either
S = rectangular handles
X = rectangular handles, touching each other
Y/3 = angular handles ("L"-shaped)
CT = handles? we don't need any stinking handles
 

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Serious question. Why does this matter?

Does it matter if a random car on the road is a Model 3 or a Model Y? Or if it’s a dual or a quad Cybertruck?

I don’t get why it makes a bit of difference.
If you've been there done that, it probably doesn't matter.

The young buck (or old) who hasn't, it matters alot
 

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Serious question. Why does this matter?

Does it matter if a random car on the road is a Model 3 or a Model Y? Or if it’s a dual or a quad Cybertruck?

I don’t get why it makes a bit of difference.
It doesn't really matter in the grand scheme. But as someone who does like vehicles and is interested in Tesla vehicles.. I see them on the road and I'm like man I wish they had a badge so I could actually tell what model that is! But as far as problems to have.. you are right, zero importance.

And like Alpine above.. tell me the obscure visual details that differentiate. I will still see one on the road and be like "oh wait.. was that a handle close to each other is an s or an x?" Simple S or X or Y on the rear solves that problem instantly without re-inventing the wheel... ehh.. see what I did there!

As is.. they still use badges for dual tri etc.. and to me that matters even less! I'm like yeah gee thanks.. why do I or anyone but another owner of the same tesla model care if that is a dual or tri motor! I care if its an S or an X. So the choice to be badge averse except with respect to motor count really makes no sense to me. If the motor count is so important, I would think badging more simply "S1, S2, S3" or "X2, X3, Xp" etc would make better sense. And that actually conforms to their justifications that it is more about simplicity of design and visual appeal, cause "X2" is cleaner and less intrusive than "Dual Motor" on the back of the vehicle.

If they really wanted to get fancy with their styling of those badges then they could go even further and "X²" "X³" or use a smaller P raised like a variable next to the model letter to signify plaid.
 
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Luke42

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One of the things that pisses me off about Tesla vehicles is the insistence on lack of badges. Specifically model. For the non Tesla fanboys seeing them around town and mildly interested, they have to actually go to the website and look them up and mentally compare them to what they see.
This is a deliberate move by a lot of low-volume carmakers.

The question is: do the carmaker's marketing people want those people to think of it as a "Cadillac" (the big brand), or as an "Escalade" (the model name)?

When they want you to remember the brand-name, they deliberately name the models using hard-to-remember alphabet soup, so that the only thing you'll remember is the brand name. BMW has used this pretty successfully.

The tradeoff is that every model in the brand's lineup has to reflect the entire brand. But that's just fine for Tesla. Take the Model 3: does knowing that a care that's basically an electrified Honda Civic is a Tesla make it more appealing? Hell yes it does -- because you know it's going to be fast & smooth & a fully mature EV product. Tesla wants you to think of the Model 3 as a Tesla first and foremost.

In contrast, look at the Silverado/Tahoe (GMT) platform which sell in such great volume that it's not really that important to remember the brand. Is it a Chevy, GMC, or Cadillac? Who cares? The models are all brands in their own right, and the people who want one are going to buy it without being told about how special Chevrolet is.

For a lot of lower-volume carmakers (Mazda, Infiniti, Lincoln, Cadillac, BMW, Tesla, etc), the marketers believe it's more important for potential customers to remember the brand-name than it is to remember the model. The nonsense naming conventions are a deliberate choice to encourage that.

Quiz: For the Toyota BZ4X, what does Toyota's marketing department want you to remember about the car? Why didn't they pick a normal name like "Corolla" or "Venza for it?
 


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Well one thing is certain, nobody is confusing the Cybertruck for anything else. So from that perspective, it is safe and Tesla doesn’t even really need the Tesla T on the front.

I might put a little badge on the back

SpaceX Edition
Designed by aliens from the future
 

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S = rectangular handles
X = rectangular handles, touching each other
Y/3 = angular handles ("L"-shaped)
CT = handles? we don't need any stinking handles
I believe the Roadster will also have no handles. So we're going to get a lot of people asking us "Is that the Cybertruck, or the new Roadster?" :)
 

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One of the things that pisses me off about Tesla vehicles is the insistence on lack of badges. Specifically model. For the non Tesla fanboys seeing them around town and mildly interested, they have to actually go to the website and look them up and mentally compare them to what they see. It's very myopic for Tesla and Tesla owners to assume non Tesla owners are just going to reflexively know which model they are seeing. Badges are one of the ways how non owners and those not familiar with the brand get the models imprinted into their memory and can recognize and know what brand and model they are looking at on the road even without caring.

Simply from commercials and seeing cars on the road I have never and would never own, I can recognize a car brand and specific model of 95% of cars on the road. If I see a model I don't recognize, I look for the badge, and over time it's added to my lexicon of visual memory and then I know that model on sight. I see a Tesla, and yeah I can recognize it from the front "grill" but unless it's a Y, fuck if I know what model it is. It's a brand recognition thing they suffer from over this one decision.
When I was pumping gas in the mid 70s, I started to learn just about every model of every car manufacturer. Back then cars didn't all look the same, now they do. Why have a badge when they are basically the same car? With a lot of non-Tesla EVs being re-badged Chineses cars (I have no problem with BYD EVs) I have given up even caring about who makes a car anymore. Everyone knows what Teslas look like even without the "T". As for the others, the majority are simply ICE bodies with a battery and motor so who really cars.
 

valleyCPAP

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I've ordered the CT2, but if I do upgrade mine to tri, or quad, I'd still get the CT2 badge for it and go the dragstrip as sleeper. Gotta pay for the upgrade somehow :sneaky: :ROFLMAO: hahaha
 

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Usually a successful product begets copy-cat products.

Cybertruck obviously can’t be successful until it’s on the road, but *if* it’s successful, how long before it’s emulated widely? We’ve already seen some small companies produce sort of look alike products. I’m thinking more serious efforts akin to the widespread iPhone cloning we’ve seen.

Will GM, Ford & Ram have Cyberlike trucks? The new Silverado looks to have pulled a few minor cues from Cybertruck, as does the Ram. How long before you see something and its a serious doubletake?

 

 
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