Ogre
Well-known member
- First Name
- Dennis
- Joined
- Jul 3, 2021
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- Ogregon
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- Model Y
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- #31
The Jeep Gladiator is one of the ugliest trucks on the road. I think you have to first be a serious, hard core Jeep fan before you even consider that seriously. There is also a pretty huge price gap between that and the Rivian so I don't see the two as competitors.It's strange, but nobody has mentioned the Jeep Gladiator pick-up. I would think the Rivan would be a direct competitor to the Gladiator. And the R1S is competing against all the luxury SUV's, Land Rover being one of them.
Price puts both the Rivian R1T and R1S up against mostly luxury SUVs and soon, the Hummer EV. That puts the R1T in a bit of a weird place since none of the "luxury pickups" has lasted more than a few years.
People who will buy the R1T are people who really want an electric pickup and are willing to pay a big premium for that privilege. Once the Cybertruck and the F150 are more widely available, I think they are going to struggle maintain momentum against much more affordable & practical competitors.
Unless they can create a "Luxury Pickup" market where Lincoln and Cadillac both failed.
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