firsttruck
Well-known member
Cybertruck is going to redefine what you get for the money. Nobody is going to want those $80k trucks. Not because of the cost of gas, but because they don’t compete with whatever the base Cybertruck offers. The Cybertruck will likely have a better sound system. Better console (aka infotainment on the other trucks). It’ll have adaptive air suspension and up to 16” clearance. And likely 4 wheel steering. It will accelerate faster, etc etc etc.
I’m sure maybe someone will consider the F150 a better “status symbol” truck than the Cybertruck, but a lot will see the reverse as true. Hell some rednecks take pride in driving a truck that is literally causing their kids brain damage.
Why would you spend $80k on a Denali when your buddy bought a Cybertruck for $10000 less and it has more features and is more comfortable? Suddenly your bragging rights are gone. Maybe the Cybertruck won’t suck away all of the high end buyers, but they will take a huge percentage of them.
That is why the high end truck goes away. And that is why it won’t take 50% market reduction to trash GM & Ford, just putting a world of hurt into their top end clients will have a disproportionate effect on their bottom line.
There will be another effect working too. If a potential $50K and up ICE truck buyer does not like the Cybertruck exoskeleton looks and there is no comparable Ford/GM/RAM EV truck, the current ICE owners looking to buy new might just wait to buy. Cybertruck could cause a huge and years long Osbourne effect on Ford/GM/RAM ICE truck sales as these buyers wait extra years for Ford/GM/RAM to come out with EV trucks truly competitive with Cybertruck.
The current Ford Lightning will not really be competitive against the Cybertruck and Ford probably will not have Ford Lightning V2 out until 2026. Long time for Osbourne effect to suppress sales of Ford's most profitable product line.
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