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As a professional vinyl wrap shop - pricing…

Willwillx

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As a professional shop, how would you explain to your customers your pricing? What I mean is if you’re charging $4500 or $5000 for a vinyl wrap do you write out the labor hours and also the parts pricing? Or is it just a flat fee and that’s what it is? I was seeing yesterday somebody asking about pricing on a forum and they were looking for cheaper alternatives and one shop owner replied, spend the 30 hours to do it yourself and then when it’s not right then you’ll have to go pay a professional to do. Which got me thinking. When I read that. If it’s taking a professional shop 30 hours to install a vinyl wrap that probably wholesale cost them $750 maybe $800. I don’t know I could be wrong. Say something I can Avery or 3M or whatever the final wrap people are. So you’re saying the labor is probably $4000 for 30 hours so that’s easily over $100 an hour. It sounds like a lot right? I mean, are you making $100 an hour I mean don’t answer that you might be since you have a cyber truck. Or a lawyer or a doctor or something like that. But still in my opinion a over $100 an hour seems like a lot. Maybe it’s not maybe I’m ignorant anyone have any experience or want to chime in and explain it might help me and others that are looking at wraps and trying to understand our pricing? Perhaps it’s taking more than 30 hours maybe it’s a 70 to 90 hour job I don’t know. I think that there’s a lot of ignorance in this and somebody that’s a professional chiming in and giving out that information would help others understand why the prices are what they are opposed to oh we know it only cost $750 for the role. Why is it costing us now $5000 for the install so you understand where I’m coming from I think that would be great information at least for me it would be it would help me make a better decision. I would do it myself just for the shits and giggles about it but my garage you know with the dust and all that just is not something that would work
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Treynor

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DIY does not have overhead. General liability/ Workman’s comp. Rent. Electricity and a fancy website. Then taxes.

businesses tend to need those things so $50-60 per hour for labor and $40 hr just to keep the business running and marketing.
 

REM

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It is a skilled labor for sure, but 5K seems like price gouging to me.
 

Dahongfei

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It’s a total rip off and I won’t pay those prices. Everyone is still living In 2022 Covid inflation prices.
Soon enough, their business will slow and prices will come down, already happening in other areas.
 

Gigahorse

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I feel like you will be able to get a Vinyl wrap for 2k in a year or two and a PPF for 3k around the same time.
 


easytravelman

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Remember not to very long ago CT owners were putting their vehicles on rental sites and getting unbelievalble daily rates. Then distribution took place and the price and rental fees collapsed. This will also happen with wraps. With precut getting better, expertise for installation getting stronger and competition heating up$2500 to $3000 out the door is just a matter of time. If I was an independent working with one or two people cranking out 3 trucks a day for $9,000 ( a long day for sure), a lot of folks don't make that kind of money. Maybe even call it a two day job still. Or we can wait for Optimus.
 

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Skills, right the first time or they eat the cost for the second third till your happy.

100$hr on par, Tesla mechanics out of warranty is like 350/hr or something like that. You can always DIY it, I’ll do my own when I’m ready to be unique.
 

Mattkalin

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I bought a precut wrap kit from TLYard for $650.00 Matte Black… Im going to try and do it myself and I guess if its terrible It wasn’t a crazy expensive loss. If YouTuber Kobra Toldya can do it I can do it!
 
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Willwillx

Willwillx

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I didn't realize this original post was bad until I read it. Thanks for not roasting me over my voice-to-text topic. haha At least what i was conveying still got over. I also was not trying to shit on shops, i wanted to genuinely understand.
 
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Willwillx

Willwillx

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I bought a precut wrap kit from TLYard for $650.00 Matte Black… Im going to try and do it myself and I guess if its terrible It wasn’t a crazy expensive loss. If YouTuber Kobra Toldya can do it I can do it!
Locally here in tampa they are 3995 vinyl from one of the better places, which now doesn't seem like it's too overpriced.
 


Gaximus

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Also, it’s not going to take a pro 30 hours to wrap it. But they can/should charge as though that’s what it would take, if it’s going to take the average person to do it, even if they can do it in 12 (They should be punished for their experience)
 
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Willwillx

Willwillx

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Also, it’s not going to take a pro 30 hours to wrap it. But they can/should charge as though that’s what it would take, if it’s going to take the average person to do it, even if they can do it in 12 (They should be punished for their experience)
What do you feel is a fair market value for a vinyl wrap? 2k, 3k,4k,5k?
 

Gaximus

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What do you feel is a fair market value for a vinyl wrap? 2k, 3k,4k,5k?
I got my wrap from @TESBROS , on a sale around Prime day, had an amazing deal at about 3k for just the materials. It took me 3 days, with proper clean and making only a few mistakes, which they replaced for free. I’m the type of person that doesn’t like to pay for someone to sue something I can do, even if that means it would cost me more in time, than money. But I wouldn’t do this for anyone else for less that 3k. I would be way more careful and spend more time if doing it for someone else, especially if I were being paid for it. So I would say 5-6k would be on the low end of a wrap. I was just about to pay close to 5k for just the materials, had they not had such a good deal.

Edit: This was for a high quality PPF, not vinyl.
 
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resellpanda88

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In my area vinyl wrap is about $2000 to $2700. PPF would cost $3500-6500.

I think vinyl is about 650-800 per roll? I can get a precut kit between 725-850. If you are charging 5000+ I think I would attempt to do it myself. Even if I screwed up 6 times it wouldn't cost what it would be to pay 5000. That's just my thinking.

In my head, I think if I paid 850 for a roll of vinyl then it would cost about 850 to apply/install. I think a professional can apply it in 8 hours? That breaks down to 100+ an hour.
 

brenku

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Great question. I went through the same mindset. It was doing the math on the per hour cost that blew me away.

But I was convinced when I talked to TWRAPS wrap owner. I was interested in a wrap and couldn’t decide whether to do vinyl or PPF. The only thing that I really feared with doing the wrap myself was cutting it. I was afraid I’d do bad on the edges or even cut the stainless steel or plastic.
So, I was real lucky coming across this company and this owner. His customer service support was insane. It was awesome. In the end I spent around $1500 for the material being pre-cut and with incredible customer support. His PPF material is different to than the rest is my understanding in terms of ease to work with, flexibility, and durability.Then my teenage son and I knocked it out in two easy days. That finished about 98% of it. Over the next week little bubbles would pop out and I would just rake them out or heat gun them out and now it’s awesome. I went through a thick rain storm two days ago and it’s perfect. I literally saved About $4000 based on quotes in the Austin area by doing it myself and it looks every bit as good as any professional job I’ve seen. Follow the instructions , good attention to detail and it’s very easy to do.
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