cvalue13
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other OEMs tend to take this opposite approach: better to sandbag, under promise and overdeliverIMHO Tesla is actually working against itself by publishing EPA estimates that aren't close to real world as it results in precisely what most traditional automotive consumers have come to believe - that the advertised ranges are not true/accurate. Best to be more honest about real world ranges especially over the long term.
i sometimes think this Tesla approach is a holdover from days when Tesla felt their core challenge was convincing people to take BEVs seriously. the 'costs' of their EPA strategy was offset by the benefits, on that view
but times have changed. more people understand now. and they would rather know range than believe in a BEV future.
oversimplification of course, but no doubt Tesla has a very different strategy towards range marketing than do most other OEMs. maybe that strategy still works for them, on the whole.
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