Great time for Cybertruck PRICING PREDICTIONS

[Coolbreeze704]

I know. What was GM thinking when they cam up with a $106k price. Sure hope Tesla does not follow suit. Hoping my dual motor order is in the $60k range.

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[Diehard]

Like hell. Every single time I park, I'll love it! I friggin hate the turning radius on my F-150 and am looking forward to 4WS more than any other 'special' thing about the Cybertruck. So, maybe we don't NEED it, but I'll definitely use the hell out of it.

I used to think of rear steering as an unnecessary complication with more things to go wrong but after getting my F150 and having to drive into oncoming traffic every time I get out of my driveway, it is starting to sound like a safety feature I should have.

 

[evazquezcu]

I don't wanna know anything else about the CT, I.....NEED....IT !!Can we just know the price so I can continued with my life....? anyone lmao

 

[Diehard]

The same way they priced it when the Silverado EV RSPVJD didn’t exist.

Cybertruck was created to displace ICE trucks, not overpriced electric trucks. There are 2m trucks sold per year right now. It’s a big fat target. The handful of electric trucks sold by Ford, Rivian, and soon GM is irrelevant to the big picture. Tesla wants to carve into that 2m number, not the 5,000 GM is selling.

I have no doubt that is Tesla's ultimate goal but until they get to the point of producing more CTs than they can sell their competition is other BEV trucks. In other words why would a CT that can go after a $100,000+ BEV customer go after a $40K ICE customer when supply is limited? That is putting money on the table for others to grab. Once you run out of high margin customers and your production is more than wealthy BEV customers can absorb you go after $40K ICE customers at lower margin and higher volume. Of course I don't want it to be this way but from Tesla and shareholder's perspective, it makes economic sense.

 

[Greshnab]

I have no doubt that is Tesla's ultimate goal but until they get to the point of producing more CTs that they can sell their competition is other BEV trucks. In other words why would a CT that can go after a $100,000+ BEV customer go after a $40K ICE customer when supply is limited? That is putting money on the table for others to grab. Once you run out of high margin customers and your production is more than wealthy BEV customers can absorb you go after $40K ICE customers at lower margin and higher volume. Of course I don't want it to be this way but from Tesla and shareholder's perspective, it makes economic sense.

it depends on your goal.. if Tesla's GOAL was to own the BEV market your way makes sense..

Tesla has stated many times they do not want to own the BEV market, in fact they CAN"T meet their goal of moving the world away from ICE vehicles if they are the only BEV provider... so the ONLY market they are targeting IS the ICE market.

 

[Diehard]

it depends on your goal.. if Tesla's GOAL was to own the BEV market your way makes sense..

Tesla has stated many times they do not want to own the BEV market, in fact they CAN"T meet their goal of moving the world away from ICE vehicles if they are the only BEV provider... so the ONLY market they are targeting IS the ICE market.

We have a bit of miscommunication. I am not saying Tesla should have a limited production Lamborghini kinda business model and sell only to the rich. Any GOAL requires a roadmap. In order to have a massive impact by electrifying the entire ICE market, TESLA needs to build very expensive factories and acquire expensive brains. Saving the world is not free. Tesla has to make sound financial judgement to achieve that goal. For a company that almost went out of business like many others this is very clear. It has to maximize the profit in taking this step so it is around to take the next step. By selling the first CT to the wealthy guy Tesla ensures achieving that goal.

 

[Greshnab]

We have a bit of miscommunication. I am not saying Tesla should have a limited production Lamborghini kinda business model and sell only to the rich. Any GOAL requires a roadmap. In order to have a massive impact by electrifying the entire ICE market, TESLA needs to build very expensive factories and acquire expensive brains. Saving the world is not free. Tesla has to make sound financial judgement to achieve that goal. For a company that almost went out of business like many others this is very clear. It has to maximize the profit in taking this step so it is around to take the next step. By selling the first CT to the wealthy guy Tesla ensures achieving that goal.

But if Tesla ramps the price up so high that it is a niche vehicle they are actually INCREASING ice truck sales.. if they price the truck in an affordable range with a waiting list, many shoppers for trucks will go on a waiting list and wait for one to become available.. those same people if the CT is priced at 80-120 k will instead go buy an ICE truck. this would go against the very mission statement of Tesla.

 

[Diehard]

But if Tesla ramps the price up so high that it is a niche vehicle they are actually INCREASING ice truck sales.. if they price the truck in an affordable range with a waiting list, many shoppers for trucks will go on a waiting list and wait for one to become available.. those same people if the CT is priced at 80-120 k will instead go buy an ICE truck. this would go against the very mission statement of Tesla.

You have a good point. That is why you would announce a $40K trim but you won't build one until you "get to it".

 

[Ogre]

I have no doubt that is Tesla's ultimate goal but until they get to the point of producing more CTs than they can sell their competition is other BEV trucks. In other words why would a CT that can go after a $100,000+ BEV customer go after a $40K ICE customer when supply is limited? That is putting money on the table for others to grab. Once you run out of high margin customers and your production is more than wealthy BEV customers can absorb you go after $40K ICE customers at lower margin and higher volume. Of course I don't want it to be this way but from Tesla and shareholder's perspective, it makes economic sense.

How do you make this work?

Seriously, how do you sell a car for $100k one day, then 6 months later drop the price in HALF? You’ve basically just completely shafted your early/ most loyal buyers as the resale value of their truck just plunged massively.

How do you communicate this to your customers without alienating them in droves? How do you pass off this massive bait-and-switch without having your reputation completely destroyed?

As Rivian and Ford have so effectively illustrated, the market for $90k+ trucks is fairly small. Rivian is struggling to sell 1000 trucks a month at this point and both Ford and Rivian have watched their wait lists vanish, particularly Ford as they’ve ramped up pricing.

The market for $50k - $70k trucks? Literally millions.

Taking a massive 2 million units of pre-ordered vehicles and flushing that down the toilet, destroying any reputation of fulfilling promises in exchange for a short term cash grab is not good for shareholders.

 

[Diehard]

How do you make this work?

Like everyone including Tesla has made work in the past. Tesla started with roadster at high price low volume and moved to lower price high volume models. It can start with CT4 at highest price, lowest volume. As production capacity goes up and demand goes down, release CT3 at higher volume and lower price and proceed to CT2 at even lower price. Everyone gets what they want at the price they want but not necessarily when they want. People that have waited for four years can wait a little longer. undoubtedly a few will drop out because their position in line was not fully respected but I don't think Tesla ever promised that. We always knew location and other factors will have an impact. They just need to communicate this as early and as clearly as they can. I think Elon has said this as a possibility but I can't remember exactly when and the exact quote. Regardless of what the exact plan is, they have not told us so some people will be disappointed regardless.

 

[Ogre]

Like everyone including Tesla has made work in the past. Tesla started with roadster at high price low volume and moved to lower price high volume models. It can start with CT4 at highest price, lowest volume. As production capacity goes up and demand goes down, release CT3 at higher volume and lower price and proceed to CT2 at even lower price. Everyone gets what they want at the price they want but not necessarily when they want. People that have waited for four years can wait a little longer. undoubtedly a few will drop out because their position in line was not fully respected but I don't think Tesla ever promised that. We always knew location and other factors will have an impact. They just need to communicate this as early and as clearly as they can. I think Elon has said this as a possibility but I can't remember exactly when and the exact quote. Regardless of what the exact plan is, they have not told us so some people will be disappointed regardless.

Tesla‘s Roadster was always a low volume vehicle and they started by advertising it as a high price/ low volume vehicle. They have never ramped up volume on the Roadster.

What vehicle has Tesla increased the price by 40% on after they accepted pre-orders?

 

[Diehard]

Tesla‘s Roadster was always a low volume vehicle and they started by advertising it as a high price/ low volume vehicle. They have never ramped up volume on the Roadster.

What vehicle has Tesla increased the price by 40% on after they accepted pre-orders?

That is not what I am saying. Even though they are changing prices frequently without any apology, I am not talking about 40% increase on originally announce price. I am talking something like CT4 for $90+K 9/23 to 3/24, CT3 for $80K 3/24 to 9/24, CT2 for $60K after and may be a CT1 for $50K in 26. Shrink or expand the price range or dates based on production capacity and demand.

 

[FarAway]

Elon is playing chess not checkers... meaning he recognizes it is a long-term strategic battle, not a short term "tactical" victory. That is, win the war, not the battle.

The current economic environment will not be lost on Elon and Tesla... it is a good time to accept a little less up front for a long-term gain. Sell the cars, gain market share and a loyal customer!

Recent news,
Goldman Sachs (NYSE:GS) on Sunday downgraded Tesla from ‘Buy’ to ‘Neutral’ citing concerns around the recent rally in Tesla’s share price and the challenging pricing environment for new cars.

“The stock now better reflects our positive long-term view of the company’s growth potential and competitive positioning,” Goldman Sachs (NYSE:GS) wrote in a note, as reported by Bloomberg.

“We are also cognizant of the difficult pricing environment for new vehicles.”

 

[TyPope]

That is not what I am saying. Even though they are changing prices frequently without any apology, I am not talking about 40% increase on originally announce price. I am talking something like CT4 for $90+K 9/23 to 3/24, CT3 for $80K 3/24 to 9/24, CT2 for $60K after and may be a CT1 for $50K in 26. Shrink or expand the price range or dates based on production capacity and demand.

$90K is 23% higher than the original reservation price of $69,900 albeit, that was for a tri-motor...

More likely, Tesla will keep the first ones they sell just under the $80,000 cap and DEFINITELY lower than the Lightning prices for the same equivalent Cybertruck.

I actually think Tesla will start with the quad motor version so that all the testers and bloggers, magazines, and TV shows will be telling everyone how Tesla beats all the competition. THEN, maybe just a few months down the road - say, 2nd quarter next year - Tesla will start to mix in multiple trim models so they can ensure they are selling the BEST and Cheapest Trucks.

 

[Diehard]

$90K is 23% higher than the original reservation price of $69,900 albeit, that was for a tri-motor...

It is not a price increase since there was no CT4 at announcement.

More likely, Tesla will keep the first ones they sell just under the $80,000 cap and DEFINITELY lower than the Lightning prices for the same equivalent Cybertruck.

Tax rebate can indeed play a role in their decision for initial release but regarding Lightning, there are no lightning equivalent to CT; No air suspension, Rear wheel steering, steel body, ..... I think comparison matters a lot more when Tesla runs out of reservations.

I actually think Tesla will start with the quad motor version so that all the testers and bloggers, magazines, and TV shows will be telling everyone how Tesla beats all the competition. THEN, maybe just a few months down the road - say, 2nd quarter next year - Tesla will start to mix in multiple trim models so they can ensure they are selling the BEST and Cheapest Trucks.

This very well may be the case. If Tesla decided to do this under $80K and it has a fairly good range (400+), it will take a while before they run out of demand. Keep in mind R1T quad with Large pack is around $90K and dual motor with max pack more than that. No rear steering with a less established auto maker.

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