Bear in mind, the "big 3" have been the only successful American car companies in the last 100 years. no others have survived more than a couple of years at best.Detroit is stuck in a box. Same ol’ pickup design, new contemporary drivetrain. Nothing interesting here. GM and F need to take the restraints off their design dept.!
BIG 3 enjoyed regulatory capture and a MASS market that others lacked. Early entrants pioneered some innovative designs DKW 3cyl/3coils, Volvo104 disc brakes and Jaguar DOHC just to name a few. All crashed into the regulatory machinery that is the USA.Bear in mind, the "big 3" have been the only successful American car companies in the last 100 years. no others have survived more than a couple of years at best.
Until Tesla, but even they are still a very young car company by many standards.
They may be slow to change what has worked for them and kept them going for so long.
This reminds me of my brother's manual civic. It had 200+ K miles on it, I got more wind coming from the floor than from windows. Everything was held together with duct tape. You "had to" be a gentleman because the passenger door would not open from inside. You could bring a house down just with sound of the rusted muffler. Once at a red light, we were sandwiched between two monster trucks with drivers looking just like this dude. My brother said watch this. He pushed the gas couple of times and then the show began. We were too low so neither of them could even see us. Each were thinking the challenge is coming from the other. Engines were reving at reline, bird exchange was going through the roof. We drowned in the smoke of their tires when light went green but I could not stop laughing. I am down with saving the planet and wish Silverado best of luck but I doubt I will ever get that much joy out of any EV.When all the Tesla competitor vapor ware trucks don’t come to market, the ICE diehards might end up like Ginger Billy here.