firsttruck
Well-known member
What do you mean Ford does not need "government incentives" $7,500.Ford isn’t going anywhere and won’t be giving up the truck crown anytime soon. They don’t need government incentives. What they need is a collaboration with Tesla using their tech.
F-series (F-150/250/350/450) ICE trucks are cash cows for Ford but even after producing the Ford Lightning BEV truck for almost 3 years the Lightning BEV truck is still a huge money loser for Ford.
After only a year in production the Cybertruck is no longer a money loser and the Cybertruck with higher price and no subsidy is already out selling the Ford Lightning BEV truck with subsidy.
Cybertruck pricing will soon be competitive to many of Ford's F-150/F-250 ICE trucks and cheaper than hybrid trucks.
Yes, Cybertruck will not take F-series (F-150/250/350/450) trucks crown anytime soon but Cybertruck will soon start taking significant bites out of Ford's (and GM/Chevy, RAM) truck cash cows. Ford, GM/Chevy and RAM) are the ones that absolutely NEED the government $7,500 subsidy to be any where close to competitive to Tesla.
---------------------------------
Ford halting production of F-150 Lightning EV for rest of 2024
The electric truck's assembly lines will stop mid-November and restart early in January due to lagging sales
By Jil McIntosh
Published Oct 31, 2024
https://driving.ca/auto-news/industry/2024-ford-f-150-lightning-ev-production-halted
-----------------------------------------------
Ford reports its Q3 earnings, including $1.2 billion loss on EVs
By Zachary Visconti
Posted on October 30, 2024
https://www.teslarati.com/ford-q3-earnings-1-2-billion-evs/
---------------------------------
Ford Is Reportedly Losing $100,000 Per EV Sold
Ford's electric vehicle division continues to stand as a loss-leader for the American carmaker.
2024 May
https://www.motor1.com/news/719482/ford-losing-100000-per-ev/
.....
Model e division (which includes all Ford EVs) lost just as much as the entire company gained. According to Bloomberg, Ford is now losing $100,000 on every EV it sells.
---------------------------------
Sponsored
Last edited: