Tesla's Investor Relations responds to Toyota's 90 Hybrids Better Than BEV Plan

[firsttruck]

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pdf Toyota sends to its dealerships to explain pushing hybrids over battery-electric vehicles.

This Is Why Toyota Isn't Rushing to Sell You an Electric Vehicle A corporate document reveals why Toyota will focus more on hybrids over EVs.
Published 2023May17
By Tom McParland
https://jalopnik.com/toyota-focusing-on-hybrids-not-electric-vehicles-1850440908

A Toyota dealer contact sent me this PDF that was sent directly by Toyota corporate to explain to the dealer network why they should expect to see more hybrids on their lots and not so many EVs or PHEVs.

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Tesla Investor Relations VP debunks Toyota’s anti EV arguments
By Simon Alvarez
Posted on May 31, 2023
https://www.teslarati.com/tesla-ir-vp-debunks-toyota-anti-ev-arguments/

.....
Toyota noted that it’s best to be practical and focus on hybrids instead. The battery of one all-electric car, the carmaker argued, would be enough to provide batteries to six plug-in hybrids vehicles, and a whopping 90 hybrid cars. Of course, both PHEVs and hybrids are essentially combustion-powered vehicles, and they tend to be complex due to their use of both combustion and electric technology.

Tesla VP for Investor Relations Martin Viecha (@MartinViecha) May 30, 2023
1. Less mining/extraction is needed in renewable economy due to no fossil fuel extraction
2. Your car is fully charged every morning, so fast charging needs are limited, yet widely available
3. Model 3 costs ~$37.5k post EV credit How is this a real document?
—

In his response, Tesla VP for Investor Relations Martin Viecha highlighted that less mining and extraction is actually needed in a renewable economy due to the absence of fossil fuel extraction. This is a key point that is heavily focused on in Master Plan Part 3, which outlines a path towards full sustainability. Viecha also noted that fast charging needs are limited for EV owners, as cars are typically charged fully every morning. Viecha corrected the veteran carmaker about the cost of EVs as well, as the Model 3 today costs just about $37,500 post EV credit in the US.

Toyota’s stance on electric vehicles has resulted in the automaker being dubbed a “laggard” by the International Council on Clean Transportation (ICCT) in its Global Automaker Rating 2022 list, which ranks the world’s top 20 automakers according to their respective efforts to embrace electric vehicles. Toyota, together with its peers like Honda, Nissan, Mazda, and Suzuki, were ranked at the bottom of the ICCT’s rankings.

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GM also claims they will soon be releasing the Equinox EV with a starting price of around $30K.

Apartment dwellers will have options.

Many apartments will add chargers.
More workplaces will add chargers in parking lot so EVs can charge when sun is out.
Some places will have street side chargers.
Many grocery stores and malls will add chargers.
There is not ONE BIG solution but many small solutions (like by a thousand cuts of the problem).

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[intimidator]

If you are on this message board, you know longterm EVs are better overall than Hybrids.

HOWEVER, Toyota is in the business of selling cars. They are going to market or say whatever they need to say to sell cars, this month. And next month.

Obviously Toyota can choose to take a different path, that is their prerogative, and I do believe they will sell a lot of cars in 2023 and 2024.

The reality today is only 7% of the cars sold in the United States in the 1st quarter of 2023 were EVs. That means the other 93% were ICE or Hybrids. 93%. So there is a lot of juice in the ICE and Hybrid lemon - for a few more years.

If Toyota wants to play Thelma and Louise with the top down, they can. And it will work for a few more years. Personally I don't care where Toyota is in 2030. I don't own the stock.

 

[firsttruck]

If you are on this message board, you know longterm EVs are better overall than Hybrids.

HOWEVER, Toyota is in the business of selling cars. They are going to market or say whatever they need to say to sell cars, this month. And next month.

Obviously Toyota can choose to take a different path, that is their prerogative, and I do believe they will sell a lot of cars in 2023 and 2024.

The reality today is only 7% of the cars sold in the United States in the 1st quarter of 2023 were EVs. That means the other 93% were ICE or Hybrids. 93%. So there is a lot of juice in the ICE and Hybrid lemon - for a few more years.

If Toyota wants to play Thelma and Louise with the top down, they can. And it will work for a few more years. Personally I don't care where Toyota is in 2030. I don't own the stock.

Most of us here probably do not care specifically about Toyota one way or another.

Elon, many Tesla employees, many Tesla owners, many forum users DO CARE about accelerating the transition to sustainable renewable form of fuel for transportation.

The main reason the Toyota letter to dealers is important is because recently Toyota was making announcements tp public Toyota being serious about transition to BEVs.
The letter show that was a ruse.

What Toyota is spouting is not just it's opinion but is lies and propaganda.
Toyota has a right to say what it wants but we also have right to criticize and debunk the lies and recommend current and future buyers avoid buying Toyota products where Toyota can use the profits to fund their propaganda.

Everyday people are injured or die from air pollution and everyday we add momentum to climate change.

Battery tech was sufficiently advanced in late 1990s with NiMH to start the transition but it was purposely stalled by large business interests that had (still have) large investments in fossil fuel or ICE manufacturing.

This is not 1990s/2000s where we don't know the answers.
It is 2020s and plenty of research has happened in between time so we know alot more.

......
Obviously Toyota can choose to take a different path, that is their prerogative, and I do believe they will sell a lot of cars in 2023 and 2024.

The reality today is only 7% of the cars sold in the United States in the 1st quarter of 2023 were EVs. That means the other 93% were ICE or Hybrids. 93%. So there is a lot of juice in the ICE and Hybrid lemon - for a few more years.
....

Tesla Model Y passed all Toyota models to become best selling new car.
The global market is not really growing so Tesla's increases are coming out of somebodies hide.
Akio Toyoda did not leave the CEO position because he wanted to spend more time with the family or drink sake at the beach.

2024, 2025, 2026 years are going to be just the start of really bad years for Toyota.

An electric car model has officially surpassed top selling gasoline cars/SUVs/pickups models.

Tesla Model Y is first BEV to sell at higher volume than ICE vehicle and even doing it while having a higher initial price, higher gross profit, available in many fewer countries, and only existed for 4 years (vs 15+ years of Toyota Corolla, Toyota Hilux pickup, RAV4 SUV, Camry).

Past Toyota Corolla ( Now #2 )
Past Toyota Hilux pickup ( Now #3 )
Past Toyota RAV4 SUV ( Now #4 )
Past Toyota Camry ( Now #5 )

Toyota sells in almost every country in world (190+ countries).
Tesla has official sales in less than 42 countries.
Tesla still does not have official sales in India (3rd largest vehicle market in world), Japan (4th largest vehicle market in world, start June 2023), South American countries (6th largest vehicle market in world), Central American countries, Caribbean Islands nations (except Puerto Rico), Africa, Middle East (except Israel, Jordan, United Arab Emirates ), Russia, Australia (start June 2023), missing some nations in Eastern Europe, and Teslas not available in many Asian countries.

Tesla is still increasing production and building more factories (Mexico, India, 2nd plant in China, Indonesia, etc), opening sales offices in more countries, so soon Tesla Model Y will sell more than 50% more Model Ys than Toyota Corollas and Tesla Model 3 or new Tesla Mexico compact model will be #2 worldwide.

Toyota had #1, #2, #3 top global models for over 15 years.
Tesla Model Y now #1 has only existed for 4 years (March 13, 2020).
Prediction is Tesla Model 3, in 2025/2026 will beat Toyota Corolla, RAV4, Toyota Hilux pickup, Camry.

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JATO Dynamics analyst Felipe Munoz compiled the data for Motor1, showing that the Model Y had 267,200 sales in 2023 Q1, according to data from 53 markets and projections/estimates for the rest of the world. This put it ahead of the Corolla at 256,400 sales for the same period and significantly ahead of the other top-five cars, the Hilux, RAV4, and Camry, all from Toyota.

Tesla Model Y Was The World's Best-Selling Car so far In 2023
According to JATO data compiled for Motor1, the Model Y was the first electric car to lead global sales for a period.
May 25, 2023
By: Juan Felipe Munoz
Adapted by: Christopher Smith
https://www.motor1.com/news/669135/tesla-model-y-worlds-best-selling-car-q1-2023/

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The World's Top Ten Largest New Car Markets In 2022
Jan 27, 2023
By: Juan Felipe Munoz
https://www.motor1.com/news/640597/top-ten-largest-new-car-markets-world-2022/

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Tesla Stores - Worldwide
https://www.tesla.com/findus/list

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[intimidator]

Most of us here probably do not care specifically about Toyota one way or another.

The main reason the Toyota letter to dealers is important is because recently Toyota was making announcements tp public Toyota being serious about transition to BEVs.
The letter show that was a ruse

2024, 2025, 2026 years are going to be just the start of really bad years for Toyota

What you call a ruse, Toyota calls "marketing". LOL

There is a pie I call "total car sales".
Right now Toyota has a slice of that pie. If they chose, which apparently they have, to pooh pooh the transition to EVs, they will begin getting a smaller and smaller slice - replaced by companies that are selling EVs.

So in the big picture, the transition to EVs will happen with or without Toyota, and EVs driving on our highways will have badges like VW, Rivian, Ford, etc on them, and you won't see many Toyotas. If Toyota wants to implode, that is okay, that opens up sales for those companies that are hungry to be EV companies. Consumers can help by not buying hybrids and instead buying pure EVs. <--- this will have drive the non-believers out of business quicker, and help the Rivians of the world grow faster. Pass the electrons please!

 

[CyberGus]

Toyota's missteps are no concern of mine, and only helps $TSLA.

However, they are perpetuating the lies of "the world is not ready for EVs" and "oil is just fine", which creates resistance to building a sustainable-energy future.

The market will eventually punish them for their shortsightedness, but that will be of little comfort to the victims of climate disasters.

 

[charliemagpie]

Toyoda's descendants have drunk too much of their own bathwater. They are not creators.

They released their worthless outdated EV patents years ago. I wonder if they were a central player over the years whose intention was to hoard the technology and hinder its progress.

They are going to get what they deserve.

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