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Ogre

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yea I thought it was a pretty funny swipe directly at the Lightning

trouble being, the issues they swipe at are fairly inherent to the state of electric pickups: namely, ICE pickup drivers being unfamiliar with how to manage a BEV. Nothing is going to materially alter those issues for a truck anytime soon, unless Ram is going to supernaturally provide its own charging network as ubiquitous as gas stations (it won’t). Tesla has a significant leg up in that department.

Otherwise, it comes down to ICE pickup drivers understanding both the benefits and limitations of BEVs, before hand, or the hard way.

That said, always been envious of the Ram-box!
Yeah, as you point out, it’s not something Ram can fix aside from perhaps hoping the problem solves itself before the launch. And once it’s solved, it’s solved for Ford too.
 


DMC-81

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I love my Magnum, but I would never buy a product from Dodge again. NEVER!!
Over the last 25+ years in 2 countries, the dealership experience has been the worst. I'll leave it at that.
So, the concept got some people excited, then the actual warmed over truck was released a month later. Yes, that's a classic bait and switch. Even GM/gm did better on that front with the Silverado EV.

The last straw for me with Dodge/Stellantis was a bait and switch scheme. Therefore, I'm not surprised at how this "reveal" turned out.

Also they've been selling warmed over models since 2008?, so in essence you could say that's part of their business model.

It kind of makes me sad because my Dad always had a Dodge.
 
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Tesla Cybertruck Ram 1500 REV REVEALED! 📸 Deposit placers — Join others here! 🙋🏻‍♂️ 1676298571717

Just noticed it this morning, thought it was interesting that they are using AI for a few background shots. Don't know if this is a good thing or bad thing, what are everyone's thoughts?
 

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Actually, that's a real house... the vehicles are CGI in commercials. An easy way to spot it is when the car drives through a puddle and there's no water dripping from the wheels and bumper or streaking down the sides. Or, it's offroading and there wheels are shiny.

After checking that whole image is CGI. Ain't a real thing about it.
 
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FutureBoy

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@I_Design_Tools is talking about AI images.
@Dusty is talking about CGI

2 very different technologies.
The image presented has a lot of AI type qualities and @I_Design_Tools circled a bunch of them. So I definitely agree that AI was involved in making that house. It’s not a real house.

As for the truck… it could be CGI. And it probably is. No use confusing people with a physical prototype for the marketing image. Look what images of prototype vehicles end up causing here.
 


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Ah... Once again I didn't pay attention to what I read.
Yeah, agree that looks a lot like an AI altered mish-mash.
 
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Ah... Once again I didn't pay attention to what I read.
Yeah, agree that looks a lot like an AI altered mish-mash.
No worries, im aware most if not all new vehicle imagery are CGI to some extent. Rendered out and photoshopped into the environment of their choice. Just wonder if RAM if bold enough to post AI images to their site, I wonder what they used it for during the design process.
 

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... I wonder what they used it for during the design process.
For the truck itself or the ad campaign? I pretty sure they only used AI for the ads, not for generating the truck.

For those who don't know...
The new industry is AI generated stock images. You describe in plain language to the AI what you want and where the subject will be placed. You can even feed it a few examples to mimic, and it cranks out dozens of versions for you to pick. If you don't like any of the choices generated you reword your query and it generates another set.

The generated images come with simulated camera lense distortion and lighting data. You then put the info in your 3D rendering application and *poof!* you automatically get the right lighting and depth curvatures when you drop in your CGI product model.
 

kbolt

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For the truck itself or the ad campaign? I pretty sure they only used AI for the ads, not for generating the truck.

For those who don't know...
The new industry is AI generated stock images. You describe in plain language to the AI what you want and where the subject will be placed. You can even feed it a few examples to mimic, and it cranks out dozens of versions for you to pick. If you don't like any of the choices generated you reword your query and it generates another set.

The generated images come with simulated camera lense distortion and lighting data. You then put the info in your 3D rendering application and *poof!* you automatically get the right lighting and depth curvatures when you drop in your CGI product model.
Is that Dalle 2 you're talking about? Or something else?
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