intimidator
Well-known member
- First Name
- TJ
- Joined
- Nov 16, 2020
- Threads
- 11
- Messages
- 676
- Reaction score
- 923
- Location
- Alexandria, VA
- Vehicles
- 2023 Ford Lariat Lightning
Ford can't produce 200,000 Lightnings (yet), so they thought it would be dumb to take more reservations than they can build.There is a big difference here between Ford & Tesla.
Ford loses money on each EV so they have to limit sales to amount of regulatory credits needed to use for sales of their temporarily highly profitable ICE vehicles.
Ford has no desire to produce even 200K EV trucks (F-150 Lightning) a year.
Tesla makes good profits on each EV so there is great incentive to make as many as physically possible (and so they do).
Tesla is working to get where they could produce 1 million Cybertrucks a year.
It is true Tesla is kicking everyone's butt on profitability per vehicle, there is no debating that.
On the otherhand, Ford has been building and selling vehicles for 100 years. They will eventually figure out a way to make their EVs so they can sell them at a profit. (might take them 3-4 more years). Here is my wild prediction: Ford will sell more EV pickups than Tesla in 2022 and 2023.
PS I have ridden in a Lightning, twice. It is nice EV pickup. Consumers will be happy with it iMO.
I hope someday I can ride in a CyberTruck.
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